E-commerce has become something of a 21st century gold rush. Thousands of people every year swarm to create a website through which they can make their fortune. As a result, the amount of competition is fierce, and establishing a big enough cut of the market share to be profitable takes wit, imagination and plenty of hard work.
That said, a successful e-commerce website is not impossible to achieve. Trend analysis shows that the ecommerce industry is only getting bigger and bigger year on year. Last year it was worth £1.915 trillion, and this year is projected to increase to $2.352 trillion, rising to over $4 trillion by 2020.
Are you just now looking into content marketing for your B2B business?
Well hurry up, you’re late!
Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that you means you are missing out on customers that are right now being funneled toward the competition.
But don’t worry. I’ve got your back. In this blog, we’re going to find out all about how content marketing can help increase your online success doing business as a business to business business. Business.
SEO is incredibly important to the success of your online marketing efforts. Because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.
The Use Of Local SEO
Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different local SEO strategies that you can implement, from optimizing your content using local SEO keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.
If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is!
When we first began sending emails to our subscribers, we first had to figure out the best day and best time to send emails. Just in the same way a café may have a morning or lunch rush hour, there’s also a ‘rush hour’ when people are more likely to get on their phones or laptops.
Email marketing is the staple of any online business, but not every business gets it right. Because email marketing has such huge potential, it’s easy for you to enjoy a modicum of success and think that everything is going well. In fact, you could be missing out on 90% of that potential.
In order to be successful in any form of marketing, you must always go back to the data. The scientific method has given us every major technological advancement of the past two hundred years, and its principles are as important to more nebulous things like marketing. Results have to be observable, measurable and repeatable.