Category Archives: adespresso

The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source. We bet you’ve Read more

Low Ad ROI? Here’s Why Your Problem is at the Top, Not the Bottom, of the Funnel

Conversions are low. ROI abysmal. Facebook ads “aren’t working.” And that’s because Facebook ads “don’t work.” Nothing’s converting. It’s tempting to think that conversions are the problem. People already have ‘ad fatigue’ or the image isn’t good enough. Those things might be true. But more often than not, the problem is your Reach (not Frequency). You aren’t Read more