Category Archives: adespresso

Beware Of Over Optimizing Conversions (AKA Sh*tty Conversions)

You want buyers. Not subscribers.

The trouble is, those big numbers are intoxicating. They’re seductive.

Making big numbers, become even bigger numbers, feels great. But it looks even better.

The press digs it. Bosses demand it. Underinformed clients eat it up.

Beware Over-Optimization

So you do more. Place a higher emphasis on acquiring more Facebook fans. Up your frequency to publish more emails. Lower barriers-to-entry to convert more free trials.

At first, more = better. Success!

But in the long run, this behavior has the potential to undermine future profitability.

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The Results of Our Facebook Ads Business Experiment Pt. 2 (Our 6-week experiment – Week 6)

Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.

We’ve also shown you our process for improving ads, where things went wrong, and what we did differently to learn from our mistakes.

Facebook Ad Business Experiment Results 2/2

But the best is yet to come!

Last week, in Part 1, we took a hard look at our processes. In this post, Part 2, we’ll give you the full rundown: the results of our latest campaign, insights from our websites, and the costs and results of everything we’ve done.

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12 Facebook Advertising Myths debunked

When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money on before moving on to the next big thing.

Facebook MythBusters

But I was sure that was not the case. And I was sure because Facebook Ads were already working for us. As a medium-sized web agency, we were not just generating brand awareness but real traffic and sales for our customers. We could have done better but still the results were there!

read more

12 Facebook Advertising Myths debunked

When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money on before moving on to the next big thing.

Facebook MythBusters

But I was sure that was not the case. And I was sure because Facebook Ads were already working for us. As a medium-sized web agency, we were not just generating brand awareness but real traffic and sales for our customers. We could have done better but still the results were there!

read more

12 Facebook Advertising Myths Debunked

When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money on before moving on to the next big thing.

Facebook MythBusters

But I was sure that was not the case. And I was sure because Facebook Ads were already working for us. As a medium-sized web agency, we were not just generating brand awareness but real traffic and sales for our customers. We could have done better but still the results were there!

read more