Naming your startup is one of those problems that can keep you stuck if you let it.
It can simultaneously seem inconsequential and life-or-death important, and it’s not usually solved by dedicating more labor to it. In fact, more “cooks in the kitchen” tends to just muddy the brainstorming waters and make it even harder to find a good name.
What you need isn’t effort, you say, it’s money! OurAwesomeDomain.com is up for auction, but the bidding starts at $130,000, and the owner won’t sell to us for less because he knows we’re a startup! All is lost.
Pinterest has gotten a lot of attention for its overall success at driving ready-to-buy to purchase from pins they’ve seen, boosting sales and conversions like email sign-ups.
This makes sense, since so many users on Pinterest use the platform to research buying decisions.
In order to get more sales, however, you first need to know how to use Pinterest to drive traffic to your site, especially since very few businesses have access to the buyable pins that would allow pinners to purchase without leaving the site.
Rummage through your hard drive, checking especially those folders and archives you wouldn’t look into that often. I’m sure you’ll find plenty of different lead magnets in there. eBooks, checklists, webinar recordings or templates. Then check your email too, particularly that account you use to sign up for various services. You’ll probably find webinar invitations, drip campaigns, emails including coupons and discounts, podcast notifications… you name it.