Category Archives: adespresso

The 4 Power Editor Changes that Matter for Businesses

Last year, Facebook made some major changes to how Power Editor is structured and how it functions. The first wave of changes happened in July, and a few more were added on in December.

Power Editor ChangesPower Editor, and similar third party software, offers a lot of benefits for those who run Facebook and Instagram Ads, especially if they run a lot of them. Not only is mass ad creation easier, Power Editor also offers several features that the Facebook’s regular ads manager doesn’t.

In this post we’re going to take a look at why you should consider using Power Editor and the recent changes that matter for businesses.

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The 4 Power Editor Changes that Matter for Businesses

Last year, Facebook made some major changes to how Power Editor is structured and how it functions. The first wave of changes happened in July, and a few more were added on in December.

Power Editor ChangesPower Editor, and similar third party software, offers a lot of benefits for those who run Facebook and Instagram Ads, especially if they run a lot of them. Not only is mass ad creation easier, Power Editor also offers several features that the Facebook’s regular ads manager doesn’t.

In this post we’re going to take a look at why you should consider using Power Editor and the recent changes that matter for businesses.

read more

Can You Really Fill Sales Funnel with Twitter Ads?

Fill Sales Funnel with Twitter Ads

Oh I bet you’ve used Twitter a lot already.

You posted daily updates.

Shared content.

Heck, you even tinkered with automatic reposting articles from the blogs you follow, didn’t you?

But I bet you never really thought that the social netowrk could help you fill the sales funnel.

And yet…

Hard to believe, eh?

We talk a lot about social media advertising here on AdEspresso. But outside of Facebook, so far, we’ve been focusing on Pinterest and just dabbled a little with Instagram.

And so, in this post, I decided to show you how you could use Twitter Ads to find and attract new leads and customers to your business.

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37 Great Instagram Ads Examples To Inspire You

Last year, Instagram hit 400 million users, and there’s no sign that user growth is slowing down any time soon. It’s an already huge market, and if you’re not advertising there, the right time to start is now—in 2015 only 36% of marketers were using Instagram, but every day more and more are realizing its value.

Instagram Ads Examples

If you want to reach Millennials, get more engagement per post than Twitter, or boost your brand awareness, you need to be on Instagram. But you can’t just take your existing social campaigns and export them—it’s a different platform than Facebook and Twitter, with its own learning curve. Color, clear imagery, and subtle language are much more effective than blunt, direct calls-to-action, and there are a wholly different set of best practices you need to follow.

read more

37 Great Instagram Ads Examples To Inspire You

Last year, Instagram hit 400 million users, and there’s no sign that user growth is slowing down any time soon. It’s an already huge market, and if you’re not advertising there, the right time to start is now—in 2015 only 36% of marketers were using Instagram, but every day more and more are realizing its value.

Instagram Ads Examples

If you want to reach Millennials, get more engagement per post than Twitter, or boost your brand awareness, you need to be on Instagram. But you can’t just take your existing social campaigns and export them—it’s a different platform than Facebook and Twitter, with its own learning curve. Color, clear imagery, and subtle language are much more effective than blunt, direct calls-to-action, and there are a wholly different set of best practices you need to follow.

read more