Category Archives: adespresso

How to Run a Contest on Twitter

When it comes to contests on social media, Facebook normally gets all of the attention, with marketers and contest apps focusing most of their efforts there.

Now that Instagram is growing in popularity, photo and hashtag contests are booming there, too.

How to Run a Contest on Twitter

But what about Twitter? Twitter’s viral nature makes it the perfect platform to promote contests, potentially leading to increased engagement.

Hosting a contest on Twitter can be a bit different than hosting a contest on other platforms, so we’re going to focus this post on why you should host a contest on Twitter, how to run it, and best practices for success.

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A Starter Guide to Facebook Instant Articles

74% of mobile visitors bounce if the page fails to load in under 5 seconds.

Google themselves learned this firsthand, when a 0.5 second delay years ago caused a 20% traffic drop, leading to the introduction of the AMP project to deliver blazing fast mobile experiences.

Today, mobile usage outpaces desktop, which means speed only becomes more influential.

Guide for Facebook Instant Articles

Trouble is, optimizing sites for speed can be a time consuming, technical nightmare depending on your publishing setup.

But Facebook Instant articles are a convenient way to quickly publish interactive content that provides a better user experience than your own website in many cases.

read more

A Starter Guide to Facebook Instant Articles

74% of mobile visitors bounce if the page fails to load in under 5 seconds.

Google themselves learned this firsthand, when a 0.5 second delay years ago caused a 20% traffic drop, leading to the introduction of the AMP project to deliver blazing fast mobile experiences.

Today, mobile usage outpaces desktop, which means speed only becomes more influential.

Guide for Facebook Instant Articles

Trouble is, optimizing sites for speed can be a time consuming, technical nightmare depending on your publishing setup.

But Facebook Instant articles are a convenient way to quickly publish interactive content that provides a better user experience than your own website in many cases.

read more

What Mobile Audiences Want. How to Create Content That Engages a Mobile Audience

Smartphone zombies.
Smombies.
Mobile introverts.

Call them what you wish but the fact remains, your audience begins to spend more time on their mobile devices. And with that, consume your content outside of what you might consider a favorable environment – while walking, commuting, or watching the evening movie.

Heck, according to this data by Jumio, 20% of young adults and 9% of Baby Boomers will even check notifications on their smartphone while having sex.

mobile-audience-engage

And so, here lies a challenge:

How do you create content that will speak to people who will view it on a smartphone’s limited screen real estate and while being in a rush (and no, I don’t mean sex, sorry…)?
That’s what I’m going to explore in this post. I’ll discuss what mobile audiences expect from content and how you could optimize what you publish to ensure it’ll engage them.

read more

What Mobile Audiences Want. How to Create Content That Engages a Mobile Audience

Smartphone zombies.
Smombies.
Mobile introverts.

Call them what you wish but the fact remains, your audience begins to spend more time on their mobile devices. And with that, consume your content outside of what you might consider a favorable environment – while walking, commuting, or watching the evening movie.

Heck, according to this data by Jumio, 20% of young adults and 9% of Baby Boomers will even check notifications on their smartphone while having sex.

mobile-audience-engage

And so, here lies a challenge:

How do you create content that will speak to people who will view it on a smartphone’s limited screen real estate and while being in a rush (and no, I don’t mean sex, sorry…)?
That’s what I’m going to explore in this post. I’ll discuss what mobile audiences expect from content and how you could optimize what you publish to ensure it’ll engage them.

read more