Category Archives: adespresso

27 Social Proof Examples Companies Use on the Web

Do you sometimes wonder why customers pick your competitors over you?

After all, you do everything by the book. You attract the right traffic, engage visitors with killer content and constantly test different approaches to improving the user experience.

And yet… they still prefer to buy from someone else. And they might have a good reason for doing so.

Social Proof Examples

For instance, they may perceive your competitors’ as more trustworthy, credible and consider their products as more popular…

They see the others using your competitor’s products. They hear stories from friends about how well they have helped them, and read reviews and praise for your competitors’ efforts…

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Steal these 37 Twitter Ads Examples for Your Next Campaign

Great artists steal.

Not the finished product, but the approach.

Effective ads need to accomplish the impossible Catch-22 of standing out from the crowd, while still hitting your business objectives.

Twitter Ads Examples

The good news and bad news, is that if you look at enough successful ads, you can begin boiling down some of the essentials to notice the common threads. And you can find out how to transpose these elements into your own successful campaigns.

Here are 37 Twitter ads examples to get you started, sorted by objective.

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Steal these 37 Twitter Ads Examples for Your Next Campaign

Great artists steal.

Not the finished product, but the approach.

Effective ads need to accomplish the impossible Catch-22 of standing out from the crowd, while still hitting your business objectives.

Twitter Ads Examples

The good news and bad news, is that if you look at enough successful ads, you can begin boiling down some of the essentials to notice the common threads. And you can find out how to transpose these elements into your own successful campaigns.

Here are 37 Twitter ads examples to get you started, sorted by objective.

read more

23 Strategies to Increase Your Twitter Engagement

As far as social media marketing goes, Twitter is one of the major players. With over 320 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining.

But here’s the big question: how do you get some of those 320 million monthly active users to engage with your posts and click on your content?

increase your twitter engagement

Almost every brand has been in the position where they’re churning out a boatload of content and no one ever seems to interact with it, and it’s easy to get frustrated when those last three genius tweets you posted didn’t get so much as a like.

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13 Ways Facebook Ads Try to Trick You

They’re used by fly-by-night scam artists and huge companies with gargantuan ad budgets. They use outright deception, bad UX design, vague language, and fake pictures.

They’re misleading Facebook ads, and people click on them all the time.

13 Ways Facebook Ads Try To Trick You

Whether the goal is clicks, likes, or shares, advertisers are often willing to bend or outright break the rules to do it.

YOU, as a virtuous Facebook ad marketer, wouldn’t stoop to these tricks. But you might be tempted to do something similar.

You shouldn’t. People are getting savvier all the time, and they aren’t afraid of shaming what they think is bad advertising. Even if your ad is well intentioned, if people think you’re trying to deceive them, they’ll share it. It will make you look awful, Facebook will pull your ads, and you could even get your Ads account banned.

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