Category Archives: adespresso

Lead Generation with Facebook Ads – The Definitive Guide

Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.

Lead Generation with Facebook Ads

So here I am, writing this valuable guide for you! Together we’ll see how you can bring your campaigns to the next level, and set up a winning lead generation process.
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5 Ways to Generate More Ecommerce Sales with Facebook Ads

Yes, Facebook ads work.

And there is plenty of data to prove it.

According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source).

facebook ads ecommerce
The social network also holds the second largest net digital ad revenue share worldwide (source).

But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into ecommerce sales is getting harder by the day.

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Relevance Score: We analyzed 104,256 Ads to understand and improve it

Facebook recently started showing advertisers a new and pretty awesome metric: the Relevance Score.

The new metric is a score on a scale of 1 to 10 that rates an ad based on how relevant it is to it’s target audience.

facebook ads relevance score
As we like data-backed posts, I waited for the numbers to stack up. Today, we are going to analyze Facebook Ads relevance score by looking into 45 days of data from 104,256 ads.

What is the Relevance Score and why does it matter?

The relevance score is a magic number. It’s a score from 1 to 10 that, at first sight, will let you know how relevant an ad is to its audience.

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How To Optimize Customer Service Via Facebook

Customers are vocal. So it should come as no surprise that when it comes to sharing success stories, asking questions or filing complains, they’ll look at every possible option.

Since people started relying on Facebook and other social platforms for more than catching up with peers, brands need to prepare for an uptick in customer interactions on these channels.

Optimize Customer Service Via Facebook

Facebook is likely to be the primary line of contact for your customers when it comes to complaints and praise, as it is where most people are. Managing customer service over this platform, as a result, has become a standard expectation.

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7 Facebook Advertising Myths debunked

When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it.

And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money on before moving on to the next big thing.

Facebook MythBusters

But I was sure that was not the case. And I was sure because Facebook Ads were already working for us. As a medium-sized web agency, we were not just generating brand awareness but real traffic and sales for our customers. We could have done better but still the results were there!

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