Category Archives: adespresso

5 Must-Do Ways to Market a Free eBook (and How We’ve Implemented Them)

Look, there’s just no point in denying: Lead generation got hard. Bloody freaking hard. Not that it was ever easy, but you have to admit: The days of people signing up for any email list that caught their eye are long gone.

Today, buyers have too much choice, too many opportunities, and are too freaked out by all the talk about online privacy to hand over their emails to anyone who asks.

But does that mean you can’t generate leads anymore? No, of course not!

Promoting and Marketing your Free Ebook

However, just putting an eBook out there and hoping for the best probably won’t get you any meaningful results.

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5 Must-Do Tactics to Market a Free eBook (and How We’ve Implemented Them)

Look, there’s just no point in denying: Lead generation got hard. Bloody freaking hard. Not that it was ever easy, but you have to admit: The days of people signing up for any email list that caught their eye are long gone.

Today, buyers have too much choice, too many opportunities, and are too freaked out by all the talk about online privacy to hand over their emails to anyone who asks.

But does that mean you can’t generate leads anymore? No, of course not!

Promoting and Marketing your Free Ebook

However, just putting an eBook out there and hoping for the best probably won’t get you any meaningful results.

read more

What You Can Learn from Facebook’s Audience Overlap Tool

You should never pass up the opportunity for more data and analytics when it comes to any type of marketing, Facebook Ads included.

Almost all of Facebook’s analytics tools have come with some great use cases for each tool, providing a ton of new information and insight we can glean from them.

facebook's audience overlap tool

Facebook’s audience overlap tool is no exception, and the information it can provide to us regarding the audiences we’re targeting for our Facebook Ads is virtual gold.

If you aren’t using Facebook’s Audience Overlap Tool yet, we’ll show you how, and the types of valuable information you can get from it.

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Facebook Ad Custom Audiences: Everything You Need To Know – 2016 UPDATE

We all agree: Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns.

In this post, we will go through everything you need to know about Custom Audiences – from set up to advanced implementation to tactics.

Definitive Guide to Custom Audiences 2016

If you’re short on time, or want this information offline, download the fully updated free ebook: The Ultimate Guide to Facebook Custom Audiences.

If you’re already well versed in Facebook Custom Audiences, feel free to skip around within the article. Here’s the table of contents:

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Everything you need to know about Facebook Ads Custom Audiences – 2016 UPDATE

We all agree: Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns.

In this post, we will go through everything you need to know about Custom Audiences – from set up to advanced implementation to tactics.

Definitive Guide to Custom Audiences 2016

If you’re short on time, or want this information offline, download the fully updated free ebook: The Ultimate Guide to Facebook Custom Audiences.

If you’re already well versed in Facebook Custom Audiences, feel free to skip around within the article. Here’s the table of contents:

read more