Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.
So here I am, writing this valuable guide for you! Together we’ll see how you can bring your campaigns to the next level, and set up a winning lead generation process.
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In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. For the purpose of this article, lead generation refers to the generation of consumer interest. A list of qualified leads is a priceless asset for your company. It’s cheap to build and works great for every kind of business, including “boring” B2B companies.
Customers are vocal. So it should come as no surprise that when it comes to sharing success stories, asking questions or filing complains, they’ll look at every possible option.
Since people started relying on Facebook and other social platforms for more than catching up with peers, brands need to prepare for an uptick in customer interactions on these channels.
Facebook is likely to be the primary line of contact for your customers when it comes to complaints and praise, as it is where most people are. Managing customer service over this platform, as a result, has become a standard expectation.
When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it.
And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money on before moving on to the next big thing.
But I was sure that was not the case. And I was sure because Facebook Ads were already working for us. As a medium-sized web agency, we were not just generating brand awareness but real traffic and sales for our customers. We could have done better but still the results were there!