Category Archives: adespresso

The Sociology Behind Why Your Buyer Persona Should Hate Cats

Why your buyer persona should hate cats

Electrolux had an amazing idea. Instead of buying a new washing machine outright, they would give you a free machine and then use smart technology to charge by usage.

When they floated the idea to their customers they had amazing feedback. The customers were concerned about the environment and savvy about money, so thought the machines were great.

Yet when Electrolux finally offered the machines to customers there was almost 0 uptake. Suddenly the same customers didn’t wanted to be associated with renting appliances.

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The Sociology Behind Why Your Buyer Persona Should Hate Cats

Why your buyer persona should hate cats

Electrolux had an amazing idea. Instead of buying a new washing machine outright, they would give you a free machine and then use smart technology to charge by usage.

When they floated the idea to their customers they had amazing feedback. The customers were concerned about the environment and savvy about money, so thought the machines were great.

Yet when Electrolux finally offered the machines to customers there was almost 0 uptake. Suddenly the same customers didn’t wanted to be associated with renting appliances.

read more

5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

Email & Facebook Integration for Conversions

I bet you have it all worked out:

You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them.

The same goes for social media. Your Facebook Advertising folder bursts with ad examples, ad copy snippets and custom artwork you’re going to use.

You know what goals you want to achieve too, down to the last digit.

But…

Have you ever wondered how much more you could achieve if you combined these channels together?

That’s exactly what I’m going to show you in this post – how to creatively merge Facebook and Email to drive more signups, conversions and sales.

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9 Tips to Be More Productive During the Work Day

Plenty of people work eight or nine hours every day… but how much they get done each day depends a great deal on their productivity, and for most people, that ranges from day to day.

More Productive Tips

While everyone has off days, consciously making an effort to be more productive during the work day will greatly increase the amount of work we’re able to do on a daily basis. Most of it comes down to time management and creating an environment where work thrives.

To be more productive during the work day, you just have to follow these 9 easy tips.

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7 Brands Doing Instagram Marketing Right

Instagram is booming right now, both with users and with the businesses trying to connect with them. Brands both big and and small have found some great success with Instagram marketing (both with content marketing and with the brand new Instagram Ads), making it a strong choice of marketing platforms for businesses and brands of all sizes.

Brands doing Instagram marketing right

Some of the brands who have had the most success with Instagram have come up with unique strategies, or strategies they customize, to fit their brand. For inspiration on how to do this for your business, we’ve got 7 examples of some of the best Instagram strategies we’ve seen.

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