Category Archives: adespresso

We Analyzed 37,259 Facebook Ads and Here’s What We Learned

We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.

Ads Analysis

We took the text, headline, and news feed link description from 37,259 ads, analyzing them for length, sentiment, and what type of words these ads were using. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible.

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Facebook Ads + Social Proof = More Sales!

At a first glance, winning ad clicks from competition seems so simple:

All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.

But the reality is so different, isn’t it?

Ad after ad you run struggle to make the case.

Grab the users’ attention.

And convince them to your worth.

But it’s all because your ads miss one crucial ingredient – social proof.

Social Proof

Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads.

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Facebook Ads + Social Proof = Moar Sales!

At a first glance, winning ad clicks from competition seems so simple:

All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.

But the reality is so different, isn’t it?

Ad after ad you run struggle to make the case.

Grab the users’ attention.

And convince them to your worth.

But it’s all because your ads miss one crucial ingredient – social proof.

Social Proof

Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads.

read more

Facebook Ads + Social Proof = More Sales!

At a first glance, winning ad clicks from competition seems so simple:

All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.

But the reality is so different, isn’t it?

Ad after ad you run struggle to make the case.

Grab the users’ attention.

And convince them to your worth.

But it’s all because your ads miss one crucial ingredient – social proof.

Social Proof

Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads.

read more

What Can You Learn From LEGO’s Content Marketing Strategy

You’re great at writing business plans, coming up with product ideas, and devising long-term goals. But do you struggle when it comes to content marketing?

What’s that? Did I hear a “yes”?

Lego's Content Marketing Strategy

Well, you don’t need to hesitate, or feel embarrassed, because you’re not the only individual/brand struggling with content marketing.

A new research by the CMO Council reveals that though everyone considers content as the “king”, only 2 percent of marketers believe they’ve created highly-effective strategies. Too many brands develop self-serving content without any relevance with varying decision-making target audiences.

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