In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or email. Even after all that, it was hard to tell whether the right ad was getting to the right customer and whether any of it was even paying off.
These days, there’s Facebook.
When Black Friday 2015 rolled around, the British online retailer Shop Direct didn’t just spring sales on surprised shoppers. Instead, they slowly primed their customer base for weeks before through a steady Facebook ad campaign, one that brought customers down the funnel from a vague knowledge of the brand to check out in an almost imperceptible manner.
Facebook Ads can be used to accomplish a variety of objectives; you can effectively drive app installs or engagement, get more engagement on a post, and send traffic to your site. You can also use Facebook Ads to drive eCommerce sales to your site.
There are plenty of tools advertisers can use on Facebook Ads in order to increase eCommerce sales; the call to action button “Shop Now,” for example, has proven to be highly useful, as has the image carousel ads. One of the best tools advertisers can use to get eCommerce sales quickly has nothing to do with the composition or format of the actual ad and has everything to do with targeting.
The one you have every time you compare a list of new leads with actual sales.
Fact, you seem to be attracting a good deal of prospects.
But for some bloody reason, not many of them convert.
You seem to be doing everything by the book. You created a killer email course they sign up to, spread those messages evenly not to overwhelm anyone, and structured it to build up their desire to try your product or service.
And yet, something still prevents them from becoming customers.
What would it mean for your business if you could spend $1 and make back $9?
Too good to be true? A pipe-dream?
These are the results we have been getting with Facebook ads in combination with AdEspresso and our C.O.M.B technique over the past 11 months. On average, for every dollar we spend on Facebook ads, we generate $9 in sales.
Have you been struggling to get a positive return on your ad spend?
Do you have high CTR but low conversions?
Are you tired of pouring hours into targeting a “good” audience but still seeing red on your bottom line after you hit publish?