Category Archives: adespresso

From $1M to $100M+ in AdSpend Managed in 24 months. How quantum physics helped us keep a 10X year-over-year growth.

This has become a fun checkpoint. Every 6 months or so we take a moment to pause and reflect on the major learnings so far, hoping they will be helpful to other founders out there. Around 6 months ago we wrote about how we hit $1M runrate and profitability in 5 quarters, sharing the 9 lessons learned in creating an impossible company. Around 12 months ago it was about 7 counterintuitive things we avoided doing to grow 10X in a year. Around 18 months ago we documented step by step how we raised $1M on AngelList. It’s been a exciting journey, that’s for sure. And a fun one, too.

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20 Instagram Ads Best Practices That Will Make You an Outstanding Marketer

It’s undeniable: Instagram took the world by storm.

Less than five years after launching, the social network boasts over 400 million users, surpassing Twitter, Snapchat and many others.

And now it finally opened up their advertising platform for everyone.

Instagram Ads Best Practices

So if you’re wondering:

“Is Instagram a social network for my brand?”

“Would I get much from advertising on it?” and

“What are the Instagram ads best practices that could help me get the most ROI from my efforts?”

Then you should keep on reading…

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20 Instagram Ads Best Practices That Will Make You an Outstanding Marketer

It’s undeniable: Instagram took the world by storm.

Less than five years after launching, the social network boasts over 400 million users, surpassing Twitter, Snapchat and many others.

And now it finally opened up their advertising platform for everyone.

Instagram Ads Best Practices

So if you’re wondering:

“Is Instagram a social network for my brand?”

“Would I get much from advertising on it?” and

“What are the Instagram ads best practices that could help me get the most ROI from my efforts?”

Then you should keep on reading…

read more

This Year in Review: The Pinterest Changes You Have to See

It’s typical for social media platforms to go through some changes and updates every year. Facebook alone has seen some major features and updates to their system this year (ads and otherwise). Instagram has also made some big changes, particular considering the new Instagram Ads. Pinterest was no exception.

Pinterest Changes Illustration

This year Pinterest has made some major changes, adding a ton of new features to their platform. Though a lot of marketers were using Pinterest before, this year’s Pinterest changes and new features have launched it into the one of the forefront spots of social media sites to watch.

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Why Facebook Is A Bigger Ad Opportunity Than Google

Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies could reach consumers who’d already demonstrated interest in their product and skip the process of demand generation.

Facebook is a bigger opportunity than Google

Or so the story went. Now, not only are people spending more time using apps than searching on Google or watching TV, most of that time is being spent on Facebook.

And unlike with Google, people don’t go on Facebook to make decisions about what products to buy. They go on Facebook to engage with content and talk to their friends. They go on Facebook to play games and find out about parties.

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