Category Archives: adespresso

Freelancer or Fiverr? We A/B Tested 3 Different On-Demand Design Services So You Don’t Have To

2016 is the year of experimentation for AdEspresso. As part of our new University, we’re performing and writing up the results of a series of reader-picked social media experiments, putting arguments and debates to rest with cold hard data.

Last week, we kicked off the series with a look into “fake” clicks on Facebook, Twitter, and LinkedIn. This week, we’re looking at Facebook banner ads, the on-demand freelance services that will make them for you, and what you can expect if you decide to go down that path.

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7 Landing Page Distractions That Killed Conversions In 2015

Time to account for what marketers/brands got wrong with landing pages in 2015.

Landing Page Distractions

Being the most potent asset on your website, you want your landing page to close conversions. You either want people to give their contact information or buy a service/product.

But that doesn’t happen always. Mistakes slip through the cracks and bury your key message, turning visitors away. Here are 7 landing page distractions that screwed up possible conversions last year:

1. Multiple CTAs & Weak Placement

Did you know that landing pages with multiple offers get 266 percent fewer leads than landing pages with single page offers? Yet, there are too many landing pages with multiple banners and CTAs; these leave visitors confused.

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7 Landing Page Distractions That Killed Conversions In 2015

Time to account for what marketers/brands got wrong with landing pages in 2015.

Landing Page Distractions

Being the most potent asset on your website, you want your landing page to close conversions. You either want people to give their contact information or buy a service/product.

But that doesn’t happen always. Mistakes slip through the cracks and bury your key message, turning visitors away. Here are 7 landing page distractions that screwed up possible conversions last year:

1. Multiple CTAs & Weak Placement

Did you know that landing pages with multiple offers get 266 percent fewer leads than landing pages with single page offers? Yet, there are too many landing pages with multiple banners and CTAs; these leave visitors confused.

read more

7 Landing Page Distractions That Killed Conversions In 2015

Time to account for what marketers/brands got wrong with landing pages in 2015.

Landing Page Distractions

Being the most potent asset on your website, you want your landing page to close conversions. You either want people to give their contact information or buy a service/product.

But that doesn’t happen always. Mistakes slip through the cracks and bury your key message, turning visitors away. Here are 7 landing page distractions that screwed up possible conversions last year:

1. Multiple CTAs & Weak Placement

Did you know that landing pages with multiple offers get 266 percent fewer leads than landing pages with single page offers? Yet, there are too many landing pages with multiple banners and CTAs; these leave visitors confused.

read more

Why Social Media Sales Suck (And What to Do Instead)

“Social tactics are not meaningful sales drivers”, according to a Forrester research report from a few years ago.

They analyzed over 77,000 eCommerce orders and determined that less than 1% of sales were from social media.

Ouch. That’s a pretty damning statement.

Why Social Selling Suck

If they’re finding it tough to sell with social media in eCommerce, just imagine what it would be like to use it to sell intangible services or something complex and technical that has a longer sales cycle.

Even a nice discount wouldn’t help that.

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