Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the most talked about) feature Facebook is adding to their platform.
Whether you’re a user or a marketer (or both), this information is exciting—there are new ways users can engage and respond to each other, and there’s new engagement users can take on a business’s post or Ad.
The dislike button isn’t quite what we expected it would be; here’s why…
Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t know it yet) to your customers.
While there are age-old methods of promoting your events, social media has shown itself to be an incredibly powerful tool to boost event attendance. The results are particularly impressive considering that the majority of the promotions done on social media cost either nothing or relatively little, especially when compared with more traditional forms of advertising.
We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.
We took the text, headline, and news feed link description from 37,259 ads, analyzing them for length, sentiment, and what type of words these ads were using. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible.