Category Archives: adespresso

Why Your Next Blog Posts Will Fail (Unless You Read This)

Today, good enough, isn’t.

For years, you’ve been dealing with over 2 million blog posts published each day.

And if that wasn’t bad enough, 55% of your site visitors are leaving within the next 15 seconds.

Here’s why your next blog post is going to fail (unless you address these common issues first).

Blog Post Will Fail

How to Deal with the Content Marketing Arms Race

Blog posts used to mean ~500 words. Easy. Might only take you 1-2 hours to knock one off. The problem with that? Skyscrapers.

As the competition has increased, gotten savvier, better funded, and more sophisticated, the bar keeps rising exponentially.

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A Beginner’s Guide to Facebook Dynamic Product Ads

Banner blindness affects 86% of consumers today.

Ad blocking software usage has quadrupled in the past three years, according to the MIT Technology Review.

Only 20% of Facebook posts generated an emotional response, while ZERO ads did, according to a study from Havas Media. Which, for an inherently emotional medium, is not good.

Dynamic Product Ads

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether.

That’s why the average banner ad click-through rate is 0.1%.

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A Beginner’s Guide to Facebook Dynamic Product Ads

Banner blindness affects 86% of consumers today.

Ad blocking software usage has quadrupled in the past three years, according to the MIT Technology Review.

Only 20% of Facebook posts generated an emotional response, while ZERO ads did, according to a study from Havas Media. Which, for an inherently emotional medium, is not good.

Dynamic Product Ads

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether.

That’s why the average banner ad click-through rate is 0.1%.

read more

A Beginner’s Guide to Facebook Dynamic Product Ads

Banner blindness affects 86% of consumers today.

Ad blocking software usage has quadrupled in the past three years, according to the MIT Technology Review.

Only 20% of Facebook posts generated an emotional response, while ZERO ads did, according to a study from Havas Media. Which, for an inherently emotional medium, is not good.

Dynamic Product Ads

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether.

That’s why the average banner ad click-through rate is 0.1%.

read more

Building A Business With Nothing But Facebook Ads: Our Six-Week Experiment

This January, we experimented with different on-demand design services to find out which ones produced the best Facebook ad ROI. Over the next month, we’re running an even bigger and better experiment.

We’re starting an online store, and we’re going to build and grow it using nothing but Facebook ads.

After all, any business can benefit from Facebook, but there are some kinds of businesses that simply excel. They don’t need to be built around world changing ideas or bring 7 figure ad budgets to the party—they succeed because their business models are perfectly suited for the powerful tools Facebook has at hand.

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