Since launching the autoplay feature, Facebook now gets 8 billion video views per day, and its video ads will occupy 15% of the digital marketing space by 2017. Wall Street research firm Nomura estimates that Facebook is on track to earn $3.8 billion from its video ad initiatives by 2017.
It has a lot of brands hooked with its laser-like targeting abilities and powerful analytic tools, which provide insightful metrics about who watches their videos, and for how long. It breaks down the number of organic and paid views, as well as the average duration people watched your video.
Social media influencers hold a lot of power; with one quick Facebook status, Tweet, or Snap, they could launch a relatively unknown business or product into the spotlight. Influencers on social media can put your brand on the radar of an enormous radar, especially when they vouch for it by aligning or promoting it. One mention holds a lot of power.
Connecting with influencers on social media isn’t as simple as just sending them a friend request on Facebook, but the work you put into connecting and building a relationship with them can have long term benefits that help your business (and sometimes even them, too).