Category Archives: adespresso

The 5 Biggest Social Media Lies Ever Told

People lie.

Maybe not intentionally, but the end result is often the same.

And some frequent offenders are the “Social Media Gurus” themselves, whose misinformation can knock you off course. Leading to wasted budgets with little results to show from it.

Social Media Lies Illustration

You see, social media is a wonderful collection of techniques and tools that give you an amazing ability to connect with people across barriers like never before in the history of our lifetime.

But like most new, complex things, there can be a lot of misunderstanding.

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The 5 Biggest Social Media Lies Ever Told

People lie.

Maybe not intentionally, but the end result is often the same.

And some frequent offenders are the “Social Media Gurus” themselves, whose misinformation can knock you off course. Leading to wasted budgets with little results to show from it.

Social Media Lies Illustration

You see, social media is a wonderful collection of techniques and tools that give you an amazing ability to connect with people across barriers like never before in the history of our lifetime.

But like most new, complex things, there can be a lot of misunderstanding.

read more

Facebook Video Ads: The Secret Weapon You’re Too Afraid To Use

Move over, YouTube. Facebook is now the number one platform for brands to post video ads.

Since launching the autoplay feature, Facebook now gets 8 billion video views per day, and its video ads will occupy 15% of the digital marketing space by 2017. Wall Street research firm Nomura estimates that Facebook is on track to earn $3.8 billion from its video ad initiatives by 2017.

It has a lot of brands hooked with its laser-like targeting abilities and powerful analytic tools, which provide insightful metrics about who watches their videos, and for how long. It breaks down the number of organic and paid views, as well as the average duration people watched your video.

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6 Content Types Guaranteed to Engage Facebook Users

6 content types guaranteed to engage facebook users

Admit it:

You’re not sharing content just to entertain Facebook fans, make them laugh or lighten their day, right?

You’re growing an audience.

You want them to connect, engage and at some point perhaps also hire you or buy your products.

But it’s so bloody hard, isn’t it?

Post after post you share falls flat on its face. A handful of likes they receive mean nothing. And you begin to wonder if all the talk about building Facebook audience makes any sense at all….

It does.

But here’s a trick:

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Connecting with Influencers on Social Media

Social media influencers hold a lot of power; with one quick Facebook status, Tweet, or Snap, they could launch a relatively unknown business or product into the spotlight. Influencers on social media can put your brand on the radar of an enormous radar, especially when they vouch for it by aligning or promoting it. One mention holds a lot of power.

Connecting with Influencers on Social MediaConnecting with influencers on social media isn’t as simple as just sending them a friend request on Facebook, but the work you put into connecting and building a relationship with them can have long term benefits that help your business (and sometimes even them, too).

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