Category Archives: adespresso

Exclusive First Look At Facebook’s New Dislike Button

Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the most talked about) feature Facebook is adding to their platform.

Whether you’re a user or a marketer (or both), this information is exciting—there are new ways users can engage and respond to each other, and there’s new engagement users can take on a business’s post or Ad.

Facebook Ads News

The dislike button isn’t quite what we expected it would be; here’s why…

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7 Tips to Boost Event Attendance with Social Media Marketing

Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t know it yet) to your customers.

While there are age-old methods of promoting your events, social media has shown itself to be an incredibly powerful tool to boost event attendance. The results are particularly impressive considering that the majority of the promotions done on social media cost either nothing or relatively little, especially when compared with more traditional forms of advertising.

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We Analyzed 37,259 Facebook Ads and Here’s What We Learned

We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.

Ads Analysis

We took the text, headline, and news feed link description from 37,259 ads, analyzing them for length, sentiment, and what type of words these ads were using. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible.

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Facebook Ads + Social Proof = Moar Sales!

At a first glance, winning ad clicks from competition seems so simple:

All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.

But the reality is so different, isn’t it?

Ad after ad you run struggle to make the case.

Grab the users’ attention.

And convince them to your worth.

But it’s all because your ads miss one crucial ingredient – social proof.

Social Proof

Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads.

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Facebook Ads + Social Proof = More Sales!

At a first glance, winning ad clicks from competition seems so simple:

All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.

But the reality is so different, isn’t it?

Ad after ad you run struggle to make the case.

Grab the users’ attention.

And convince them to your worth.

But it’s all because your ads miss one crucial ingredient – social proof.

Social Proof

Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads.

read more