It’s typical for social media platforms to go through some changes and updates every year. Facebook alone has seen some major features and updates to their system this year (ads and otherwise). Instagram has also made some big changes, particular considering the new Instagram Ads. Pinterest was no exception.
This year Pinterest has made some major changes, adding a ton of new features to their platform. Though a lot of marketers were using Pinterest before, this year’s Pinterest changes and new features have launched it into the one of the forefront spots of social media sites to watch.
Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies could reach consumers who’d already demonstrated interest in their product and skip the process of demand generation.
Or so the story went. Now, not only are people spending more time using apps than searching on Google or watching TV, most of that time is being spent on Facebook.
And unlike with Google, people don’t go on Facebook to make decisions about what products to buy. They go on Facebook to engage with content and talk to their friends. They go on Facebook to play games and find out about parties.