Category Archives: adespresso

Building A Business With Nothing But Facebook Ads: Our Six-Week Experiment

This January, we experimented with different on-demand design services to find out which ones produced the best Facebook ad ROI. Over the next month, we’re running an even bigger and better experiment.

We’re starting an online store, and we’re going to build and grow it using nothing but Facebook ads.

After all, any business can benefit from Facebook, but there are some kinds of businesses that simply excel. They don’t need to be built around world changing ideas or bring 7 figure ad budgets to the party—they succeed because their business models are perfectly suited for the powerful tools Facebook has at hand.

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The Only Power Editor Tutorial You’ll Ever Need

For many businesses, Facebook Ads (and now Instagram Ads) make up a significant part of their marketing strategies. Even small and medium businesses benefit from testing and running a variety of different ads, both to see what works, and to appeal to more audience members.

Many businesses, eager to start out with Facebook advertising, choose the easy-to-use Facebook Ads Manager for their first few campaigns. And while Ads Manager is certainly capable of running basic ads, the limitations of the platform eventually prompt them to scale into Facebook’s professional platform: Power Editor.

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9 Ways To Hack Your Growth With Facebook Ads

We know that Facebook ads are awesome for getting a very specific kind of person to learn about your product, building a brand relationship, and generating leads.

But Facebook’s not just an advertising platform, and your Facebook ads don’t have to just be about advertising.

Hack Growth Facebook Ads

Here’s what I mean: with the incredible targeting mechanism Facebook gives you, you can use ads to do so much more than just sell a product. Because you have such specific control over reach, you can use them to find the perfect new hire. You can get your company’s name in TechCrunch. You can even land that investor you’ve been dreaming about.

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60 Facebook Advertising Mistakes that Make You Look like a Rookie

Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

People aren’t on Facebook to shop. So simply getting them to take notice and take action is extremely difficult.

It takes an amazing offer that’s too good to pass up. A compelling value proposition summarized in a headline which can’t be ignored. It needs to be backed up by the perfect hero image and descriptive ad copy. And the CTA needs to be on-point so people know what to expect.

Facebook Advertising Rookie Mistakes

That’s a lot of moving ‘creative’ pieces you need to get right, not to mention the right campaign settings or audience targeting. Even if most of it looks good, missing out on just one or two of these elements can depress click through or conversion rates, costing you tens of thousands in lost revenue.

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60 Facebook Advertising Mistakes that Make You Look like a Rookie

Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

People aren’t on Facebook to shop. So simply getting them to take notice and take action is extremely difficult.

It takes an amazing offer that’s too good to pass up. A compelling value proposition summarized in a headline which can’t be ignored. It needs to be backed up by the perfect hero image and descriptive ad copy. And the CTA needs to be on-point so people know what to expect.

Facebook Advertising Rookie Mistakes

That’s a lot of moving ‘creative’ pieces you need to get right, not to mention the right campaign settings or audience targeting. Even if most of it looks good, missing out on just one or two of these elements can depress click through or conversion rates, costing you tens of thousands in lost revenue.

read more