Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you may still end up with mediocre results in spite of effective targeting and an Read more

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-through rates are. Conversion rates are one of the Read more

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. No matter what you’d like to accomplish with advertising and marketing, you won’t do it without the right CTA. Almost all of your campaigns and content should have well-crafted call to actions designed to drive action. The calls to Read more

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads. So, what are they? What benefits do they pose? How can you take advantage of them for better conversion rates, more sales, Read more

Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies. Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average? Compare that to the more than one-third Read more