Instagram’s developments have always been interesting to watch, especially as we’re watching Instagram evolve alongside both with and separately from Facebook. Stories have developed quickly on both platforms, for example, and video has been an increasing priority, as has the desire to improve privacy and transparency for the sites’ users. This month, we have one Read more

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.” With a shift in how people use their devices, avoiding video is a recipe for disaster. According to expert projections, video will account for 80% of all Read more

It’s no secret to anyone anymore; Google Ads search ads are getting expensive. The penny clicks of days past are no longer here, thanks to extreme growth in CPC. Just from 2017 to 2018, more than ten years after the peak of the growth of demand and price, Google ads CPCs increased by 10% year Read more

How many hours do you spend a week on Google Ads reporting alone? Marketers spend on average as 3.55 hours a week, just organizing and analyzing data. Add the client communications and other repetitive tasks, and you’ve got a big time sink for your team. Perhaps the biggest of them all. What would it mean Read more

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer. But how do you find the best interests to target for your Facebook ad campaigns? It can be Read more