Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more

Google Ads and Facebook ads dominate the online advertising space. If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be. Facebook currently has two billion monthly active users, making it a hotbed for user activity.  Google Ads reaches billions of people each and every day. Both Read more

Known as the “me generation,” Millennials have been incorrectly labeled as lazy, temperamental, and lacking loyalty and satisfaction at work. But for all the grief they get, there’s no denying the power they wield. Their numbers have swelled to well over 76 million in the US alone. They’re the largest and most influential generation to Read more

In the past few months of Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses, too. This month, we’re seeing even more changes that continue along the trend, including new shopping features that could further define Read more

August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won’t disappear after 24 hours! Instagram Stories are here to stay. At least for the foreseeable future. And with the imminent launch of Facebook Stories ads, we can expect quite a Read more