If you don’t have a large marketing budget, it can be confusing to figure out which marketing tools you are worth paying a bit more for, which have great free versions, and which you can do without. Where to start? Once you’ve taken some time to understand your audience, brainstorm the social media platforms and/or Read more

Nowadays, Twitter advertising is continuously overshadowed by bigger, more popular marketing channels like Facebook, Instagram, and Pinterest. With all these cool kids on the block, Twitter might seem like an advertising channel that has long lost its value. But that’s not entirely true.   Twitter is making some big changes with how brands can and should Read more

Since we first founded AdEspresso, we’ve always aimed to be more than just a software solution (even if it is a really, really great one). As our customer base picked up and we wanted to offer more, we established our Academy and University to provide articles, guides, and webinars on how to get the most Read more

The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market. From text ads to remarketing, PPC marketers are reporting higher spending than ever before. Budgets are skyrocketing for one reason: users are making more on PPC now than they were Read more

In the last few days, the eyes of a few million people all around the world were focused on Facebook while the social media platform CEO, Mark Zuckerberg, stood more than 10 hours before the line of fire of questions of the U.S. Congress. Was it a Top or a Flop? Look at the numbers. Read more