Think of the last time you booked a trip or bought a hotel for travel: Where did you start? If you started with a Google search, you’re not alone. Even back in 2012, 96% of travelers started their hotel planning journey with a search engine. Travelers are still using search engines the majority of the time Read more

A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But Read more

Facebook quietly rolled out its new Analytics tool in May. Most brands don’t even know it exists yet! It’s a powerful platform (with a mobile app version) that rivals Google Analytics and helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more. While Facebook Read more

When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery. Should you go for Conversions? Landing Page Views? Link clicks? That’s what we’ve been wondering too… Here at AdEspresso, when we have a question we must get an answer, you Read more

To put it simply, Single Keyword Ad Groups -SKAGs- are a way for you to gain more control and achieve higher performance from your AdWords account. But why are SKAGs such a big deal for PPC performance?  Because using SKAGs can keep you safe from your biggest fear when it comes to PPC: burning your ad budget Read more