Category Archives: adespresso

How Strategyzer used Facebook ads to sell event tickets at 1866% ROI

In 2002 when James Caan sold the recruiting company he created, it had a turnover of around £130m (around USD 174m). He started his business by cold calling companies and saying: “Hi, my name’s James Caan, I’m calling from Alexander Mann. We’re specialists in financial recruitment…”. He spoke to hundreds of people, and all of Read more