Are webinars part of your inbound strategy? They should be. And if you procrastinate because you don’t know how to run a webinar, after reading this post you will have no more excuses. A research shows that 62% of B2B marketers use webinars in their content marketing strategy to entice new leads and move existing Read more

Google Ads has undergone significant changes in the past few months and weeks. On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new AdWords.” But even more recently, Google has officially transitioned the platform into Google Ads. As of July 24, Google AdWords has officially Read more

When creating Facebook ads, most of the creative has to fit within certain limitations. For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off. That leaves the ad text as the primary variable, as it can be just a single Read more

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too. Pinterest marketing has also been skyrocketing to popularity amongst marketers. Read more

How many posts did you boost today on Facebook? Your latest, epic, blog content,  that irresistible teaser for your upcoming webinar, a funny video-tutorial…what else? It’s easy, isn’t it? Just a click on that magic “Boost Post” button et voilà, your post is live on Facebook! Not just for your followers and fans, but for all of your Read more