You’re great at writing business plans, coming up with product ideas, and devising long-term goals. But do you struggle when it comes to content marketing?
What’s that? Did I hear a “yes”?
Well, you don’t need to hesitate, or feel embarrassed, because you’re not the only individual/brand struggling with content marketing.
A new research by the CMO Council reveals that though everyone considers content as the “king”, only 2 percent of marketers believe they’ve created highly-effective strategies. Too many brands develop self-serving content without any relevance with varying decision-making target audiences.