Category Archives: googleblog

Extend the reach of your site personalization in Google Optimize

Personalization features in Google Optimize help businesses customize sites so their customers can find exactly what they’re looking for, when they’re looking for it. For example, marketers can display a special promotion on their site for all visitors, or provide product recommendations based on customers’ previous purchase behavior.

Multi-page experiences in Optimize help you more easily deliver what your customers are looking for. Now, when you create a personalization or experiment, you’ll see an option to add additional pages so that you can extend its reach throughout your entire site—from the initial landing page to the final checkout page. Let’s take a look at two examples:

read more

Introducing BigQuery parameters in Data Studio

If you’re one of the many Data Studio users writing custom queries for BigQuery, you can now run parameterized queries. This provides better customization and interaction options to your users while making your reports faster.

When connecting to BigQuery from Data Studio you can use special date parameters or define your own named parameters as part of a custom query. Parameters in custom queries introduce two key benefits: queries can be dynamically updated from the report – no need to create new data sources; this works even if the report user does not have edit access to the data source. You can optimize query cost and gain dashboard performance improvements since less data is passed from BigQuery to Data Studio for parameterized queries.

read more

Helping parents and guardians have the "EdTech talk"

Editor’s Note: This week, we’re joining thousands of educators and students at ISTE in Philadelphia. Visit us at booth 2200, where you can demo the latest Chromebook devices and classroom technology from Google and our partners. Follow along on Twitter and Facebook for the latest news and updates.

It’s crucial for us, and at the heart of our mission, to provide teachers with effective classroom technology that lets them create supportive learning environments. This includes giving educators tools to communicate with parents and guardians, and work with them as partners—because we know learning isn’t limited to the classroom. This year at ISTE, we’re showcasing our digital citizenship and online safety platforms. These products can help parents and guardians aid students’ digital wellbeing, enable parents and guardians to have visibility and participation in the classroom and strengthen the connection between the home and the classroom.

read more

EdTech companies you should know about

Editor’s Note: This week, we’re joining thousands of educators and students at ISTE in Philadelphia. Visit us at booth 2200, where you can demo the latest Chromebook devices and classroom technology from Google and our partners.  Follow along on Twitter and Facebook for the latest news and updates.

At ISTE 2019, we’re highlighting a wide range of apps and integrations that make learning more accessible for students of diverse strengths, abilities and needs. We work closely with developers to ensure these accessibility-focused tools and integrations work with our own products, and evolve based on the needs of students and educators who share their feedback with us. Here’s how G Suite and Chromebooks power apps that make learning more inclusive:

read more

Chicken coops and Snoop Dogg: Martha Stewart’s smart home

Managing your home can get complicated. There’s always something to look out for, such as a water heater malfunction, the arrival of an important package or general upkeep like trimming boxwood hedges and maintaining the yard. Luckily, smart home technology such as cameras, thermostats and voice-activated speakers now make it easier to keep tabs on the things that matter to you—whether you’re taking care of children or pets, trying to save on your energy bills or planning for a busy week. 

read more