Category Archives: googleblog

Dynamic audiences in Google Analytics for Firebase

For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that they can then take action on, both within and outside of their apps.

Google Analytics for Firebase, our app analytics solution, has historically given you the ability to organize your audiences around events, device type, and other dimensions. These criteria were not exhaustive, however, or dynamic as user behavior changed over time.

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Celebrating community leaders bridging the digital divide

Local leaders know their communities best, and this Black History Month we’re celebrating organizations across the country that help people gain new skills, find jobs and grow their businesses. Over the past year, through our Grow with Google initiative, we’ve worked with leaders and organizations in Black communities across the US who are helping to close the digital skills divide.

One of these standout organizations with deep community roots is the Olivet Institutional Baptist Church in Cleveland, Ohio. In the 1960s, the church worked tirelessly with Dr. Martin Luther King Jr. to expand voter registration, paving the way for Carl Stokes to become the first Black mayor of a major U.S. city. Today, under the leadership of Reverend Dr. Jawanza Colvin, community activism and social justice remain at the heart of Olivet Church and its associated Olivet Housing & Community Development Corporation (OHCDC).

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From Doodling to Design: A Q&A with Nicola Formichetti

Nicola Formichetti is a designer, stylist and bonafide fashion icon. He’s created some of the most beautiful and awe-inspiring red carpet looks of the past decade—and now, he’s also the latest addition to #teampixel, thanks to his new collection of My Cases designed for Pixel 3 and Pixel 2 users.  

Nicola’s effortless and cool style pairs nicely with the sleek phone design, bringing a bright pop of color to Pixel devices. We caught up with Nicola to learn more about what inspired him to create his My Case collection and how technology shapes his current work.

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From Doodling to Design: A Q&A with Nicola Formichetti

Nicola Formichetti is a designer, stylist and bonafide fashion icon. He’s created some of the most beautiful and awe-inspiring red carpet looks of the past decade—and now, he’s also the latest addition to #teampixel, thanks to his new collection of My Cases designed for Pixel 3 and Pixel 2 users.  

Nicola’s effortless and cool style pairs nicely with the sleek phone design, bringing a bright pop of color to Pixel devices. We caught up with Nicola to learn more about what inspired him to create his My Case collection and how technology shapes his current work.

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Working with security researchers to make the web safer for everyone

What do a 19-year-old researcher from Uruguay, a restaurant owner from Cluj, Romania and a Cambridge professor have in common? They’re all security researchers—a global community of professionals, academics, students and hobbyists who are essential to the safety of our products and the web as a whole. We’re grateful to be a part of this community and support their work in a bunch of ways, including the Vulnerability Rewards Program and our 2018 Privacy and Security academic research awards.

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