Category Archives: googleblog

TensorFlow: smarter machine learning, for everyone

Just a couple of years ago, you couldn’t talk to the Google app through the noise of a city sidewalk, or read a sign in Russian using Google Translate, or instantly find pictures of your Labradoodle in Google Photos. Our apps just weren’t smart enough. But in a short amount of time they’ve gotten much, much smarter. Now, thanks to machine learning, you can do all those things pretty easily, and a lot more. But even with all the progress we’ve made with machine learning, it could still work much better.

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Celebrating Hedy Lamarr

We love highlighting great stories about women’s achievements in science and technology. When the story involves a 1940s Hollywood star-turned-inventor who helped develop technologies we all use with our smartphones today … well, we just have to share it with the world.

Today on Google’s homepage we’re celebrating Hedy Lamarr, the Austrian-born actress Hollywood once dubbed “the most beautiful woman in the world.” Lamarr’s own story reads like a movie script: bored by the film industry and feeling typecast, Lamarr was more interested in helping the Allied war effort as World War II broke out than in the roles she was being offered. She had some background in military munitions (yes, really), and together with a composer friend, George Antheil, used the principles of how pianos worked (yep, pianos) to identify a way to prevent German submarines from jamming Ally radio signals. The patent for “frequency hopping” Lamarr co-authored laid the groundwork for widely-used technologies like Bluetooth, GPS and wifi that we rely upon daily.

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Rewriting the code for girls in CS

When it comes to computer science, millions of girls are being left out of the conversation. Despite earning the majority of bachelor’s degrees in the U.S., women earn fewer than 20 percent of computer science degrees, with serious implications for our economy and for women at large.

The problem of getting girls more interested in tech has many sources, but according to Google’s own research, one of them is optics. Girls don’t see positive role models of other girls and women in popular culture. In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.

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Rewriting the code for girls in CS

When it comes to computer science, millions of girls are being left out of the conversation. Despite earning the majority of bachelor’s degrees in the U.S., women earn fewer than 20 percent of computer science degrees, with serious implications for our economy and for women at large.

The problem of getting girls more interested in tech has many sources, but according to Google’s own research, one of them is optics. Girls don’t see positive role models of other girls and women in popular culture. In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.

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Trend or treat: Searching for the top Halloween costumes

“How many days until Halloween?”
“What should I be for Halloween?”

In the weeks leading up to All Hallows’ Eve you turn to Google Search to ask these two crucial questions. So with just days left to perfect a costume for yourself, your kid, your pooch or your partner, here’s a look at some of the top Halloween costume trends across the United States. For more, see Frightgeist, our Google Trends Halloween hub.

Hair-raising
If your costume involves a certain familiar ‘do, prepare to have company. Get-ups based on the bombastic GOP candidate for President are spiking, with the top-related search being “Donald Trump wig.” And don’t go looking for blue or purple hair-dye at the last minute on Saturday: chances are it will already have been bought up by kids dressing up as Disney’s “Descendants” characters Mal and Evie.

And if you’re aiming for a unique costume, you might want to avoid buns on the side of your head too. “Star Wars” is the second most searched costume nationwide, and within that Princess Leia reigns supreme above Dark Side standbys Stormtrooper and Darth Vader.

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