A trail of breadcrumbs is a storytelling element used to describe a path that one leaves to find their way back to their starting point. It began in the German fairy tale Hansel and Gretel and has since become a common reference seen throughout pop culture.
On your website, breadcrumbs are navigational tools that not only help users make their way around your site, but also appeal to Google’s search engine algorithm and have a great impact on your SEO.
Bottom line is, you need breadcrumbs on your website for both SEO and improvements to the user experience. The user experience should not be overlooked. It is one of the key factors in increasing your rate of retention, the backbone of profitability.
A trail of breadcrumbs is a storytelling element used to describe a path that one leaves to find their way back to their starting point. It began in the German fairy tale Hansel and Gretel and has since become a common reference seen throughout pop culture.
On your website, breadcrumbs are navigational tools that not only help users make their way around your site, but also appeal to Google’s search engine algorithm and have a great impact on your SEO.
Bottom line is, you need to use breadcrumbs on your website for both SEO and improvements to the user experience. The user experience should not be overlooked. It is one of the key factors in increasing your rate of retention, the backbone of profitability.
Search Engine Optimization is not something that is just nice to have. It is a necessity. It is the backbone of profitability. It is the means by which businesses in all industries remain relevant in a competitive digital marketing world.
You know that you need SEO, but how do you go about developing and executing an SEO plan?
You can approach the SEO process in one of two ways. You can hire in-house staff to create an SEO strategy and focus on it full time, or you can outsource to a reputable SEO company that is staffed with veteran experts.
SEO is more than a marketing fad. It is a necessity for online exposure in 2019. It is through search engine optimization that you stay competitive within your industry. There is a constant struggle for SEO supremacy. But the means by which you reach the peak of the search engine mountain varies year by year.
If you managed to claim first page exposure in the SERPS, you can’t just rest on your laurels and expect to get by. One change to Google’s search algorithm could cast you down into obscurity overnight.
If you’re a retail company, you need some kind of ecommerce platform to sustain you through the modern era.
Online shopping represents unparalleled convenience and accessibility. That means if you’re not currently selling your products online, you’re missing out on a lot of potential business.
But to get started, you’ll need a brandable domain name, along with a strong ecommerce store that is easy to use and effective. Hiring a web developer could be thousands of dollars that don’t exist in your budget. Thankfully, there are programs which are designed to help business owners create professional looking ecommerce websites for a fraction of the cost of hiring a developer.
What is social marketing? SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand digital marketing 2017
