Category Archives: highervisibility

Spam, Ad Blocking, and How to Adapt

In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as:

”Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”

read more

How to Use the Best Keyword Research Methods to Create Blog Topics

Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration begins to feel more like aimlessly wandering. But the nice thing about SEO and digital strategy is that there’s always some overlap in how you can use best practices and online tactics.

For blog topic generation especially, you can use the tools and practices you use for keyword research to get ideas and inspiration that will stock your editorial calendar. The best part? Using keyword research methods to source blog topics takes the guesswork out of content ideation. You can see what questions people are searching for, check out keywords and phrases that are similar to your original topic idea, and base your blog topics off of the information users are actively trying to find. In doing so, you’re more likely to get the traffic and value you want most out of your content while also easing the difficulty of coming up with blog topics.

read more

A Deeper Look at Evergreen Content and How to Optimize It

Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots and lots of content and having little to show for it, and yet that’s exactly the situation so many content marketers find themselves in. So, if the problem is creating too much of the wrong kind of content, then what exactly is the right kind of content? The answer to that question and the solution to the problem of wasted content creation is, in part, evergreen content.

read more

What Google’s New Verified Reviews Update Means for You

Reviews have become one of the most important components of optimization, especially for businesses that primarily interact with their customers online. As I’ve said before, the data shows the importance of reviews with the majority (88%) of consumers trusting online reviews as much as a personal recommendation, 40% of buyers forming an opinion after reading just 1-3 reviews, and 72% of buyers taking action only after reading a positive review.

But as businesses became more aware of the importance and efficacy of reviews in recent years, they began looking for ways to shortcut and obtain more of them, not always in the most honest ways. Fake reviews have become more and more prevalent, and some studies even claim that up to 15% of all online reviews are fake. This is a problem because user-generated content (UGC), like reviews, is an enormous part of what motivates user action and contributes to overall user experience. In light of the fraudulence infecting online reviews (Yelp, Amazon, Google, etc.), many platforms began taking actions to prevent fake reviews and ensure honest and trustworthy reviews for users.

read more

Why You Should Use Social Listening (and Tips on How to do it)

Since its early development, social media has become an increasingly important and constantly evolving component of online behavior. What used to be platforms for connecting with friends have expanded to include features that integrate everything users need and do online. That overlap includes everything from reporting features and live video sharing to news publications and e-commerce transactions, all streamlined in a way that makes social media platforms the watering hole for modern users. Users now turn to social media platforms to stay informed, post reviews, buy things, and more, and the data that shows just how many users do that is staggering:

read more