Search Engine Optimization is not something that is just nice to have. It is a necessity. It is the backbone of profitability. It is the means by which businesses in all industries remain relevant in a competitive digital marketing world.
You know that you need SEO, but how do you go about developing and executing an SEO plan?
You can approach the SEO process in one of two ways. You can hire in-house staff to create an SEO strategy and focus on it full time, or you can outsource to a reputable SEO company that is staffed with veteran experts.
SEO is more than a marketing fad. It is a necessity for online exposure in 2019. It is through search engine optimization that you stay competitive within your industry. There is a constant struggle for SEO supremacy. But the means by which you reach the peak of the search engine mountain varies year by year.
If you managed to claim first page exposure in the SERPS, you can’t just rest on your laurels and expect to get by. One change to Google’s search algorithm could cast you down into obscurity overnight.
If you’re a retail company, you need some kind of ecommerce platform to sustain you through the modern era.
Online shopping represents unparalleled convenience and accessibility. That means if you’re not currently selling your products online, you’re missing out on a lot of potential business.
But to get started, you’ll need a brandable domain name, along with a strong ecommerce store that is easy to use and effective. Hiring a web developer could be thousands of dollars that don’t exist in your budget. Thankfully, there are programs which are designed to help business owners create professional looking ecommerce websites for a fraction of the cost of hiring a developer.
When you bring up Search engine optimization at a business networking event you’re likely to get wildly different reactions based on who you’re speaking to.
While there are many seasoned professionals who rightly hail SEO services as a savior of their business, there are many who decry the digital marketing practice, labeling it a scam or a fad.
That second group was likely the victim of a black hat SEO company, offering discounted services and taking a number of shortcuts which at one time might have been beneficial. Google now polices content for black hat SEO and punishes offenders accordingly.
If you’re looking to forge a career in the digital marketing industry, there are three letters you need to know.
SEO.
SEO stands for Search Engine Optimization and it is the means by which popular search engines like Google determine where a website is placed on their search engine results pages. Anything beyond the first page gets little to no traffic, so SEO is a constant complicated battle, with tremendous spoils going to the victor.
Because of the importance placed on SEO, qualified and skilled SEO specialists are in high demand. But what is an SEO specialist? What do they have to do? How do you become one? And most importantly, what kind of money does an SEO specialist make?
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