SEO is important for your business if you want to make your site discovered on the web. It’s also a great way to market yourself and gain site traffic. But when your business has multiple locations (like franchises), the SEO strategy works a little differently.
To get visibility and business from locals, you’ll want to optimize what’s called your local SEO. Local SEO is different from regular SEO because it takes into consideration your local area.
For instance, when a customer searches for something that has local intent or identifies a specific location (say a city or county), search engines know they’re looking for a local business within a certain area or radius.
Optimizing ecommerce user experience might seem like a daunting task. There are so many variables. Where should you even begin?
When you feel overwhelmed, remind yourself that ultimately, user experience is about removing friction and guiding the customer through the sales funnel to make their online shopping experience easier.
Editor’s Note: This post was originally published in April of 2014 and has been updated for accuracy and comprehensiveness.
Many web-based tools have a wealth of features all designed to drive your business forward. But sometimes it helps to take a major feature of one tool and examine it by itself away from the whole in order to get a better understanding of how it works and why it’s important.
When you look at the world of website management tools, most people prefer to use Google Analytics, completely ignoring the effectiveness of Google Search Console (formerly known as Webmaster Tools) and all of its various features. We encourage the use of Google Analytics, it’s a great tool and it should be a part of any business website. However, Google Search Console should not be overlooked. It features some fantastic information, chief of which are Search Queries.
Editor’s Note: This post was originally published in January of 2016 and has been updated for accuracy and comprehensiveness.
Understanding the difference between Google AdSense vs. Google AdWords
Google AdWords allows businesses to signup and create an ad to be displayed by Google on relevant SERPs and content pages, and Google AdSense lets publishers work with Google to get those ads placed on their pages for a cut of the profit.
Google has countless products geared towards advertising online and also making money with advertising on your own website.
In this post, we will cover two big products / services that Google offers in this space: