Black Friday is just around the corner, and for many business owners (small and large) it’s the most profitable time of year. According to Techradar, a whopping $3.34 billion was spend last Black Friday and Cyber Monday. Ready to get your piece of the pie this November? It starts, and ends with optimizing your website. Learn the most effective SEO tips to strengthen your brand, achieve higher sales and surpass your ecommerce dreams!
First Things First: Cheat Your Way to Sales Success (With a Checklist)
Small businesses rely on each employee to wear several hats, but being a jack-of-all-trades also takes time away from employees to do their job and do it well. Small business owners need as much help as possible, whether that is freeing up the hostess to get away from the phones and greet customers or focusing your executive administrator on running the front office instead of taking payments.
An employee’s day can easily be derailed by customers calling to ask the same questions over and over again; Are you open today? Where can I pay my bill? How do I find your prices? Where are you located? So, it’s easy to understand the necessity Bing sees in creating chatbots for small businesses. Chatbots save your paid employees time, which saves you money.
Have you ever answered a phone call from an unknown number, only to hear a pre-recorded message? These “robocalls” are very common, and most of them are scams. In particular, scammers pretending to work with Google often target small business owners. Keep reading to learn how to stop receiving these annoying, predatory, and illegal calls.
The Real Problem with Robo Sales Calls: They’re Illegal
A robocall is an automated phone call that plays a recorded message. As technology makes it cheaper and easier for scammers to send these calls out en masse, robocalls are becoming increasingly prevalent. An estimated 2.4 billion robocalls are made every month. Almost everyone with a phone gets them sometimes.
Another Google update is on the horizon. In October, the tech giant will release an update to their Chrome browser, and it could have a big effect on your conversions. When it comes out, the new “Chrome 62” will alert users when they type in any kind of information on a page with a non-secure HTTP connection. If you haven’t switched to HTTPS yet, this could be worrisome news for your business. Here’s what you need to know:
Google’s Push for More Security
Google has been nudging webmasters towards improving their online security for a while now. Back in 2014, Google made HTTPS a ranking signal, so more secure sites tended to rank higher than sites using HTTP, and in January 2017, Google released Chrome 56, which warns users when they input credit card information or a password on an unsecured HTTP site.
For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media marketing, there is certainly no shortage of ways through which to achieve your goals. However, those options and opportunities for your website come with rules that you have to play by, and if you don’t, you could find your website in hot water.
If you’re reading this and what I’m saying applies to you, then there’s a good chance Google is your search engine of choice for marketing and optimization. In regards to SEO and general website management, Google plays by the rules they’ve carefully developed and continue to evolve over time. The guidelines Google has for website management keeps the focus on providing the best experience and information possible for users while also preventing any one website or brand from cheating their way to the top.