Category Archives: highervisibility

Weebly Offers a Robust Digital Marketing Solution for Small Business Owners

Business Spotlight

Starting a business is an exciting and nervous venture. Startups face different challenges than businesses opened only a decade ago. With the growth and evolution of the internet, businesses have the opportunity to connect and engage with customers both on and offline.

Today, having a website for your business is a necessity. No longer are the days that businesses simply take out Yellow Pages Listing and market within their community. Shockingly enough, small businesses are still utilizing word of mouth as their primary source of marketing, according to CNBC’s 2017 Small Business Survey.

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How Google’s Mobile-First Index Works: Important SEO Best Practices

SEO

With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers. In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.

With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.

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Best Tools to Monitor Keyword Search Rankings

SEO
For post audio:

Editor’s Note: This post originally published in June 2012 and has been updated for accuracy and comprehensiveness.

The importance of monitoring keyword search rankings is only growing, so more and more people are asking the inevitable question: How do I do it? Because so many people want to monitor keyword search rankings, there are many different tools that have surfaced over the past few years. Although it’s great to have choices, this can be overwhelming for those new to keyword search rankings. Are free tools as great as paid? Are results 100% accurate? Are some tools easier to use than others?

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What is SEO? The Beginner’s Guide to Search Engine Optimization

Guide

What is SEO?

SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.

How SEO Works

Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query.

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What is SEO? The Beginner’s Guide to Search Engine Optimization

Guide

What is SEO?

SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.

How SEO Works

Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query.

read more