Category Archives: highervisibility

How to Create an Online Marketing Plan to Grow Your Business in 2018

Content

All online marketing plans are created with the objective of growing your business, improving customer loyalty and enhancing brand awareness. With the right strategy, you should have the ability to generate more traffic–which, can then boost your client numbers.

It certainly makes sense to create a marketing plan built for the digital environment–consumers are online so, it’s where you need to be. That is all well and good, but what if you don’t know where to start?

You’ve read as much content as you can digest on SEO, social media tips, content marketing strategy and business marketing. And, you are probably burnt out—confused about where to start.

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To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?

Link Building

The more relevant sites linking to your domain, the better it is for your rankings, correct? But, what happens to your site when non-relevant (or worse, spam) ones decide to start linking to you instead? These irrelevant sites linking to you could end up pulling down your ranking, and you can get penalized by Google for it. To avoid this, Google gave an amazing solution to this problem via the Disavow Tool in October of 2012. With this, one could separate the good from the bad backlinks.

This is also one of the reasons the launch of Penguin 4.0 on September 23, 2016, was a welcome change among site owners everywhere. While it took quite some time for Google to finally release the update, many would agree that the wait was worth it. In a nutshell, Google released the Penguin update to detect spam automatically. More impressively, the Penguin 4.0 update runs in real time when it comes to recognizing your site cleanup efforts, thereby eliminating the effect of your site being suppressed up until the next time they run the algorithm. That is, Penguin 4.0 stops your site from getting demoted when a spam is detected. Instead, it will just devalue that link and allow you to move on without benefiting (or suffering) from its presence.

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Marketing Insights from Bob Lachky: Behind the Curtains of the Iconic Anheuser-Busch Campaigns

Marketers Talking Marketing Over Coffee

In today’s episode of Marketers Talking Marketing Over Coffee, we have Robert Lachky, former Chief Creative at Anheuser-Busch. Robert is one of the most well respected creatives in the marketing world and was the man behind  some of the most iconic marketing campaigns over the past 30 years.

Video Transcription

Adam Heitzman: Today, I’m excited to have the man behind some of the most recognizable and iconic marketing campaigns over the past 30 years. From Budweiser Frogs, to ‘Whassup?’, ‘I love you, man.’, and the Real Men of Genius, former chief creative officer at Anheuser Busch, Mr.Bob Lachky. Bob, thanks for being here.

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30 Content Marketing Statistics, Trends & Data for Your 2018 Strategy

Content

While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more.

Since there are an increasing number of online publishers, the competition is fierce in terms of attracting consumers’ short attention spans. In addition, publishers are driving innovation as they seek fresh methods for bringing in their target audiences.

As a result, it is critical for publishers to have a deep understanding of where the industry is moving and why. The objective is to monitor your competition and the industry. If you don’t know where or how the content marketing industry is moving, you won’t grasp how and when to change your own content marketing strategy.

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30 Content Marketing Statistics, Trends & Data for Your 2018 Strategy

Content

While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more.

Since there are an increasing number of online publishers, the competition is fierce in terms of attracting consumers’ short attention spans. In addition, publishers are driving innovation as they seek fresh methods for bringing in their target audiences.

As a result, it is critical for publishers to have a deep understanding of where the industry is moving and why. The objective is to monitor your competition and the industry. If you don’t know where or how the content marketing industry is moving, you won’t grasp how and when to change your own content marketing strategy.

read more