Category Archives: highervisibility

What is SEO? The Beginner’s Guide to Search Engine Optimization

Guide

What is SEO?

SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.

How SEO Works

Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query.

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What is SEO? The Beginner’s Guide to Search Engine Optimization

Guide

What is SEO?

SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.

How SEO Works

Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query.

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Why is SEO Important? 30 Powerful Benefits for Any Business

SEO

Why Is SEO Important?

If you own a business or manage a website of any kind, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website.

Is SEO Needed for Every Type of Business?

In most cases, yes!

If your business offers products or services where users type in search queries to find information, then SEO should be a high priority.

There are a few situations where SEO may not be necessary:

  • If your website isn’t meant to be found. For example, if you have a website dedicated towards internal training for your business only.
  • If you are looking for immediate leads/sales. SEO is a process that does not deliver overnight success. It requires strategic planning, execution and ongoing management to drive SEO success.

What Can SEO Do For Your Business (Key Benefits)?

Increased Traffic

The higher a website ranks for keywords, the more traffic you will receive. In fact, the #1 position in Google on average has a 27.5% Click Through Rate according to the Advanced Web Ranking CTR study. This means that if you rank #1 for a search term, every 100 times that term is searched you will statistically receive 27-28 visitors. With each position thereafter, the number drops pretty significantly.

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What is the Value of Alexa Rank in SEO?

SEO

Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites, the Alexa Rank. The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet). Alexa itself has been around since 1996, but was shortly thereafter acquired by Amazon in 1999.

Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.

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16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

Local

Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

Moreover, small businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming.

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