When you bring up Search engine optimization at a business networking event you’re likely to get wildly different reactions based on who you’re speaking to.
While there are many seasoned professionals who rightly hail SEO services as a savior of their business, there are many who decry the digital marketing practice, labeling it a scam or a fad.
That second group was likely the victim of a black hat SEO company, offering discounted services and taking a number of shortcuts which at one time might have been beneficial. Google now polices content for black hat SEO and punishes offenders accordingly.
If you’re looking to forge a career in the digital marketing industry, there are three letters you need to know.
SEO stands for Search Engine Optimization and it is the means by which popular search engines like Google determine where a website is placed on their search engine results pages. Anything beyond the first page gets little to no traffic, so SEO is a constant complicated battle, with tremendous spoils going to the victor.
Because of the importance placed on SEO, qualified and skilled SEO specialists are in high demand. But what is an SEO specialist? What do they have to do? How do you become one? And most importantly, what kind of money does an SEO specialist make?
Digital marketing is important to small businesses across all industries. A marketing strategy can include a variety of tasks, including improving SEO (search engine optimization), boosting website traffic, maintaining social media pages, and tracking returns on investments. The question that often arises is, how much do small business owners really know about online marketing and the best ways to utilize these efforts?
We surveyed 1,000 small business owners with at least one employee and a website for the business. The goal of this survey was to learn how small business owners handle online marketing efforts.