Category Archives: highervisibility

Top 10 Reasons You Need SEO [2016 Edition]

Most of the reasons that SEO is important for all companies have been the same for almost 20 years, but many have also changed as the Internet and user behavior changes. Since the SEO industry emerged around we have introduced smartphones, entirely new Google search designs and algorithms, more search engines including Bing, Yahoo, Yelp, etc., the social network phenomenon, and much more.

Chances are you have been following the changes the Internet has had on businesses, but understanding why you need SEO in general is still incredibly important and something that can get lost in translation if you’re not overly familiar with online marketing or websites.

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Different Types of Search Volume Data Explained

Even though Google no longer tells us where we rank for certain keywords, it’s still important to research and use your best judgment to determine which keywords offer you the most opportunity. Once you know then you can improve your content, which should hopefully be the start to a domino effect of success. With this in mind, when looking at your Google Analytics it’s naturally important to look at your search volume data for your keywords; however what many still gloss over is the fact that there are two different ways to look at this data—monthly search volume and a rolling average.

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Stay in Control: 4 Essential Tips to Avoid A SEO Takeover

Choosing keywords, trying to think like your target audience, monitoring data and trends in the industry, building out pages, and guest posting all over the web (to name a few) can be a daunting task; especially when you might not see results for months. SEO is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one spot on Google, but you have to work for it. Unfortunately, many companies are finding that their other business commitments get ignored because SEO is such a large undertaking. In a sense, SEO takes over. Fortunately, there are things you can do to help keep SEO organized.

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Stay in Control: 4 Essential Tips to Avoid A SEO Takeover

Choosing keywords, trying to think like your target audience, monitoring data and trends in the industry, building out pages, and guest posting all over the web (to name a few) can be a daunting task; especially when you might not see results for months. SEO is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one spot on Google, but you have to work for it. Unfortunately, many companies are finding that their other business commitments get ignored because SEO is such a large undertaking. In a sense, SEO takes over. Fortunately, there are things you can do to help keep SEO organized.

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5 Tips and Tricks to More Successful Communication

It seems obvious that good communication will lead to the success of a brand, but many companies are finding that it’s tough to keep up with all the different forms of communication—tweeting, liking, stumbling, friending, connection, sharing, podcasting— and the list goes on and on. For this reason, many companies are communicating incorrectly because they are overwhelmed. This problem, in turn, actually begins to cause a company’s marketing efforts to take a turn for the worse. People from all different online and offline channels will start to see the brand as one with bad communication. Fortunately, improving communication is a quick fix.

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