Category Archives: highervisibility

5 Tips and Tricks to More Successful Communication

It seems obvious that good communication will lead to the success of a brand, but many companies are finding that it’s tough to keep up with all the different forms of communication—tweeting, liking, stumbling, friending, connection, sharing, podcasting— and the list goes on and on. For this reason, many companies are communicating incorrectly because they are overwhelmed. This problem, in turn, actually begins to cause a company’s marketing efforts to take a turn for the worse. People from all different online and offline channels will start to see the brand as one with bad communication. Fortunately, improving communication is a quick fix.

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What You Need to Know about the New Universal App Campaigns from Google

Apps are almost on the cusp of becoming a necessity for businesses to succeed. More and more companies are starting to realize that having a mobile app makes it easy for their customers/ clients to use their products and services faster and easier. Having to open up a browser window and type in a URL just isn’t fast enough anymore—even if the mobile website is optimized and looking great.

I highly recommend learning more about creating an app for your company here, but whether or not you’ve create one already, are on the fence about it, or haven’t given it much thought, the latest announcement from Google can help give you more information and possibly aid in your decision (or even understanding) of apps for companies.

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What You Need to Know about the New Universal App Campaigns from Google

Apps are almost on the cusp of becoming a necessity for businesses to succeed. More and more companies are starting to realize that having a mobile app makes it easy for their customers/ clients to use their products and services faster and easier. Having to open up a browser window and type in a URL just isn’t fast enough anymore—even if the mobile website is optimized and looking great.

I highly recommend learning more about creating an app for your company here, but whether or not you’ve create one already, are on the fence about it, or haven’t given it much thought, the latest announcement from Google can help give you more information and possibly aid in your decision (or even understanding) of apps for companies.

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New Customer Match Feature from AdWords

The official announcement will be coming to us on Monday during Advertising Week in New York City, but the unofficial announcement was published on Sunday here, and anticipations are running high for the new Customer Match feature. This is a feature that will come to us through AdWords and allow advertisers to upload and target audiences built from their email lists. In other words, the tool allows advertisers to bid and create ads that are tailored to customer segments in search.

This is a very in-demand tool so it’s easy to see why companies are so excited about it’s future. According to a Search Engine Land report, advertisers will be able to upload email lists manually or through the API to AdWords. Emails are matched against Google sing-in emails and will be completely anonymous, allowing you to target ads to people signed in to Gmail, Search, and YouTube.

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Using Social Media to Improve Your Customer Service

This is probably one of the most missed opportunities for small businesses when it comes to social media. Because social media can be so complicated—you have to have someone manage it, you have several different platforms to work with, your content has to be relevant and engaging, you need to be looking at metrics for analysis, etc.—customer service is usually the last thing on anyone’s mind.

While using social media for customer service purposes may not be the first thing to worry about when creating a social strategy, it isn’t something that should go unnoticed completely. Once you are a little bit more advanced and have all of your different social accounts running smoothly you can start to take on customer service requests. You have to create an entirely new strategy to make this work, but it’s an excellent avenue to use to help set you apart from the competition.

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