Category Archives: highervisibility

Bing Launches Remarketing for Shopping Campaigns Just In Time for the Holidays

You’ve probably heard it before: Google is not the only search engine out there that can help your business find success online and grow and evolve. Bing works very similarly to Google and still checks in at 20% market share, so it’s easy to get started, and the holidays are a great time to get going.

Bing recently launched a new remarketing initiative for search and shopping campaigns just in time for the holidays. This is a great way to make sure your relevant content is getting in front of the eyes of the right consumers at the right time (ultimately leading to your best ROI numbers). You’ve probably already worked with Google remarketing, so Bing should be your next step to earn even more results.

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Bing Launches Remarketing for Shopping Campaigns Just In Time for the Holidays

You’ve probably heard it before: Google is not the only search engine out there that can help your business find success online and grow and evolve. Bing works very similarly to Google and still checks in at 20% market share, so it’s easy to get started, and the holidays are a great time to get going.

Bing recently launched a new remarketing initiative for search and shopping campaigns just in time for the holidays. This is a great way to make sure your relevant content is getting in front of the eyes of the right consumers at the right time (ultimately leading to your best ROI numbers). You’ve probably already worked with Google remarketing, so Bing should be your next step to earn even more results.

read more

3 Holiday Marketing Tools to Start Using ASAP

Plain and simple, the sooner you can start preparing for the holidays the better. Regardless of the industry you work in, the size of your company, or the products/ services you offer, you’re going to be affected at least slightly during the holidays, for better or for worse. Understanding the trends coming your way, how you can take advantage of these trends, as well as the changing buying patterns of consumers is crucial to having a great fourth quarter.

Fortunately businesses have caught onto this little fact, and many have come up with marketing tools designed specifically to help you profit from the holiday season.

read more

3 Holiday Marketing Tools to Start Using ASAP

Plain and simple, the sooner you can start preparing for the holidays the better. Regardless of the industry you work in, the size of your company, or the products/ services you offer, you’re going to be affected at least slightly during the holidays, for better or for worse. Understanding the trends coming your way, how you can take advantage of these trends, as well as the changing buying patterns of consumers is crucial to having a great fourth quarter.

Fortunately businesses have caught onto this little fact, and many have come up with marketing tools designed specifically to help you profit from the holiday season.

read more

What You Need to Know about Google’s New AMP Project

AMP stands for Accelerated Mobile Pages and was just announced this October 7 from Google, and as you might imagine it is all part of trying to help small businesses and Webmasters make content and websites more accessible for users on mobile. In this particular case, the project/ initiative deals with site speed and content. This will have a big impact on the future of mobile content and websites, so it’s important you get acquainted with AMP and use the framework to help improve your publishing process and content strategy.

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