Category Archives: highervisibility

How to Refresh Your Archive Pages and Why It Matters

Many times businesses will call this “revamping old content” or will go through and spruce up pages after completing a content audit. Refreshing your archive pages, however, does not necessarily have to be a blog post, and it does not refer to just sprucing up a page and fixing statistics and broken links. Although this is all a part of a refresh, refreshing your archive pages is a much more involved method. It involves creating better content entirely based on recent trends and news happening in your industry.

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Top 10 Reasons You Need SEO [2016 Edition]

Most of the reasons that SEO is important for all companies have been the same for almost 20 years, but many have also changed as the Internet and user behavior changes. Since the SEO industry emerged around we have introduced smartphones, entirely new Google search designs and algorithms, more search engines including Bing, Yahoo, Yelp, etc., the social network phenomenon, and much more.

Chances are you have been following the changes the Internet has had on businesses, but understanding why you need SEO in general is still incredibly important and something that can get lost in translation if you’re not overly familiar with online marketing or websites.

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Top 10 Reasons You Need SEO [2016 Edition]

Most of the reasons that SEO is important for all companies have been the same for almost 20 years, but many have also changed as the Internet and user behavior changes. Since the SEO industry emerged around we have introduced smartphones, entirely new Google search designs and algorithms, more search engines including Bing, Yahoo, Yelp, etc., the social network phenomenon, and much more.

Chances are you have been following the changes the Internet has had on businesses, but understanding why you need SEO in general is still incredibly important and something that can get lost in translation if you’re not overly familiar with online marketing or websites.

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Different Types of Search Volume Data Explained

Even though Google no longer tells us where we rank for certain keywords, it’s still important to research and use your best judgment to determine which keywords offer you the most opportunity. Once you know then you can improve your content, which should hopefully be the start to a domino effect of success. With this in mind, when looking at your Google Analytics it’s naturally important to look at your search volume data for your keywords; however what many still gloss over is the fact that there are two different ways to look at this data—monthly search volume and a rolling average.

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Stay in Control: 4 Essential Tips to Avoid A SEO Takeover

Choosing keywords, trying to think like your target audience, monitoring data and trends in the industry, building out pages, and guest posting all over the web (to name a few) can be a daunting task; especially when you might not see results for months. SEO is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one spot on Google, but you have to work for it. Unfortunately, many companies are finding that their other business commitments get ignored because SEO is such a large undertaking. In a sense, SEO takes over. Fortunately, there are things you can do to help keep SEO organized.

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