Category Archives: highervisibility

3 Holiday Marketing Tools to Start Using ASAP

Plain and simple, the sooner you can start preparing for the holidays the better. Regardless of the industry you work in, the size of your company, or the products/ services you offer, you’re going to be affected at least slightly during the holidays, for better or for worse. Understanding the trends coming your way, how you can take advantage of these trends, as well as the changing buying patterns of consumers is crucial to having a great fourth quarter.

Fortunately businesses have caught onto this little fact, and many have come up with marketing tools designed specifically to help you profit from the holiday season.

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What You Need to Know about Google’s New AMP Project

AMP stands for Accelerated Mobile Pages and was just announced this October 7 from Google, and as you might imagine it is all part of trying to help small businesses and Webmasters make content and websites more accessible for users on mobile. In this particular case, the project/ initiative deals with site speed and content. This will have a big impact on the future of mobile content and websites, so it’s important you get acquainted with AMP and use the framework to help improve your publishing process and content strategy.

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What You Need to Know about Google’s New AMP Project

AMP stands for Accelerated Mobile Pages and was just announced this October 7 from Google, and as you might imagine it is all part of trying to help small businesses and Webmasters make content and websites more accessible for users on mobile. In this particular case, the project/ initiative deals with site speed and content. This will have a big impact on the future of mobile content and websites, so it’s important you get acquainted with AMP and use the framework to help improve your publishing process and content strategy.

read more

What You Need to Know about Google’s New AMP Project

AMP stands for Accelerated Mobile Pages and was just announced this October 7 from Google, and as you might imagine it is all part of trying to help small businesses and Webmasters make content and websites more accessible for users on mobile. In this particular case, the project/ initiative deals with site speed and content. This will have a big impact on the future of mobile content and websites, so it’s important you get acquainted with AMP and use the framework to help improve your publishing process and content strategy.

read more

Google Shopping Updates to Master Before the Holidays Hit

It’s about that time again where businesses start thinking about the holidays and what trends and opportunities lie ahead. Google Shopping campaigns are going to be hugely important as more and more consumers start shopping and purchasing online, and there are two fairly major updates to make sure you understand before the chaos begins: The new Assortment Report and local inventory considerations.

There were a few different updates made to Shopping Campaigns and Product Listing Ads (PLA) that Google has made in the past several months, but below are two in particular that may make a difference for your holiday marketing:

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