For those who are unfamiliar, infinite scrolling is a way to display your content that allows your readers to keep scrolling and never step. In other words, you content is updated and loaded immediately producing an infinite amount of results. In this post we’ll walk through the pros and cons of infinite scrolling, how it effects your SEO and ultimately, whether it’s a good fit for your website or blog. Below is a screenshot from Pinterest that shows how it works:
The best example of this comes in the form of social media networks such as Facebook, Pinterest, Twitter, and more, and it makes sense (discussed in the next section). However, many news sites, photo sites, and even small business blogs have also begun taking notice and adopting the practice including. Check out a few examples below.