Category Archives: hubspot

The Non-Programmer’s Guide to Using APIS

Even if you don’t know what an API is, you’ve undoubtedly interacted with one.

Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant.

Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute … how does Kayak know JetBlue has an open seat in 27A?

Ultimately, any time you need applications to communicate with one another, you need an API, or application programming interface.

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ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads.

Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out. In recent years, these platforms have built marketplaces where MarTech companies can offer their software solutions to the platforms’ unique customers, which has increased a lot of MarTech companies’ visibility and, in turn, their revenue.

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10 of the Best Marketing Techniques for 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.

This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience. So, to help you learn about the most effective marketing techniques around today, we’ve rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal. 

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Everything We Know About Instagram Local Business Profiles [Up-to-Date Guide]

Undoubtedly, your online local presence can have a big impact on your company’s bottom line — in fact, 78% of local-mobile searches result in offline purchases.

But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp’s been around since 2004. And now, you can even use Facebook to find local businesses, like when I search “Mexican restaurants nearby”:

If you have a presence on each of these big players, you might be thinking you’re all set for local SEO. However, there just might be another major opportunity coming your way — Instagram.

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How to Get Off an Email Blacklist (By Avoiding It In The First Place)

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will most likely block their path to the Baseball Hall of Fame.

For years, many baseball players abused steroids, and it sparked an aggressive campaign to eliminate performance enhancing drugs from the game.

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