Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it?
Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
Fewer people read your blog posts than you think. More people read your headline than you think, too.
You might not realize it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience.
Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline.
There’s a popular saying that goes, “Employees don’t quit their jobs, they quit their managers.”
In a perfect world, managers would always be cool under pressure, as well as a constant source of inspiration. Unfortunately, we don’t live in a perfect world. It can be challenging as a manager to always say the right thing, especially when you’re juggling multiple priorities.
Additionally, managers are ultimately accountable for the success of their team — in fact, research shows that the key difference between a disengaged team that underperforms and an engaged team that delivers is the manager.
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS.
HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails.
For context, here’s a visual comparison of a plain text email and a basic HTML email: