Category Archives: hubspot

14 of the Best Advertising and Marketing Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

So it was a little difficult for me to come up with just one “best” marketing campaign of all time — which is why there are 14 in this post instead.

Why are these marketing campaigns some of the best of all time?Click here to take inspiration from the most remarkable campaigns we've ever  seen.

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

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14 of the Stupidest Cover Letter Mistakes to Avoid

Most job seekers’ cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications.

And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark.

I got to thinking about this while shuffling through cover letters (I’ve read through a lot of cover letters in my various HR jobs over the years), and decided to compile a list of the most bizarre blunders I’ve come across. I hope you find them helpful — or at the very least, entertaining.Use these marketing resume templates to create a killer resume. 

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75 Creative Facebook and Instagram Video Tips

It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” 

If you answer “yes” to this question, you’re on the right track: video doesn’t have to be time consuming, hard, or take any certain production expertise. 

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But if you often answer “no” – we’re here to help. Know that getting over the initial hump of realizing video doesn’t have to be hard will be game changing to the next time you have a free hour at your desk. It CAN be fun – and we’ll show you how with this guide on 75 Facebook and Instagram Video Tips in partnership with Wistia and Venngage. 

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5 Departments of Your Company That Need a Content Strategy

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.)

Well, I’m just kidding about being a close second to Michelle. I really did speak at the same event as she did, and I was fortunate enough to interact with a roomful of forward-thinking marketers during my talk about one of my favorite topics in content marketing: using content as a tool.Click here to sharpen your skills with the help of our content marketing  workbook.

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