While landing pages can play a vital role in lead generation, they don’t have to be complicated. In fact, you should aim for a page that’s concise and inviting, rather than complex and overwhelming. Rather than just placing a rigorous contact form on a page, it can be more productive to tease an interesting offer or a free resource in exchange for only a small amount of information.
We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.
Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams, as well as their online followers.
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
Social media, however, can be extremely time-consuming. Additionally, it spans so many diverse tasks, ranging from number-based activities like tracking analytics, to creative jobs such as designing graphics.