Category Archives: hubspot

How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.

Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their newsfeeds. This means focusing on simple, high-quality images, straightforward messages, and most importantly: minimal text.

Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text.

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Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Nowadays, it’s becoming increasingly common to communicate almost entirely through digital devices — and the workplace is no different.

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The Simplest Answer to, "What Is Product Marketing?"

Pop quiz: If you had to define product marketing right now, what would you say?

A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.

What makes it especially difficult is that it’s one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them.

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The 5 Types of Social Media and Pros & Cons of Each

Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on.

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices,

it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

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