Category Archives: hubspot

How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.

Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their newsfeeds. This means focusing on simple, high-quality images, straightforward messages, and most importantly: minimal text.

Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text.

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Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Nowadays, it’s becoming increasingly common to communicate almost entirely through digital devices — and the workplace is no different.

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The Simplest Answer to, "What Is Product Marketing?"

Pop quiz: If you had to define product marketing right now, what would you say?

A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.

What makes it especially difficult is that it’s one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them.

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The 13 Best WordPress Calendar Plugins in 2019

A good calendar plugin is necessary for any company — the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion.

But separating your calendars from the rest of your website or software is an ineffective way to run your business, especially since planning meetings through back-and-forth emails can waste a ton of your time. This is especially true of individual appointments, and large events.

Choosing the right calendar for your needs will make your company more productive and efficient when communicating with clients and potential customers. And, ultimately, a calendar plugin can free up your time so you can spend more of it improving your customer experience, conducting experiments, or testing other high-value activities to grow your business.

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