Category Archives: hubspot

15 Free Professionally-Designed Landing Page Templates

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy.

A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions.

While landing pages can play a vital role in lead generation, they don’t have to be complicated. In fact, you should aim for a page that’s concise and inviting, rather than complex and overwhelming. Rather than just placing a rigorous contact form on a page, it can be more productive to tease an interesting offer or a free resource in exchange for only a small amount of information.

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The Personality Traits of Top Marketing Leaders

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.

Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams, as well as their online followers.

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The 15 Best WordPress Booking Plugins in 2019

The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.

Fortunately, certain tools are able to provide both efficiency for you and satisfaction for your customers — and one of those tools is a WordPress booking and scheduling plugin.

In fact, a myriad of WordPress booking plugins exist to help you save time while actually providing a smoother and more convenient experience for your customers.

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How to Generate Quality Leads From Your PPC Campaigns

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.

What’s the problem?

It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.

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8 Social Media Tools You Need to Use in 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social media, however, can be extremely time-consuming. Additionally, it spans so many diverse tasks, ranging from number-based activities like tracking analytics, to creative jobs such as designing graphics.

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