Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves.

Instead of spending time and effort keeping track of dates, you should be focused on driving revenue this season, whether you’re planning your 360 degree holiday campaigns well in advance or throwing together a last minute email strategy during the height of the holiday season to boost sales. To make it easier for you to focus on driving revenue, we created the Ecommerce Holiday Marketing Calendar to keep track of holidays and shipping deadlines for Holiday 2015.

read more

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. But how do we do this without being seen as spammy? How do with do this and actually get results?

I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Ready to see them in action? Keep reading.

read more

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. But how do we do this without being seen as spammy? How do with do this and actually get results?

I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Ready to see them in action? Keep reading.

read more

It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?

But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?

That’s a totally fair question. After all, a lot of marketers are creating content with limited resources. Knowing how long other marketers are spending on a single post can help you benchmark your own blogging efforts.

read more

Think of all the meetings you’ve been to in the past few weeks. How many of them left you with a real sense of accomplishment?

Now, how many of them did you spend daydreaming, checking your email, or scrolling through your Twitter feed? Be honest, people. This is a safe space.

Whether you like it or not, it seems that people are holding more meetings at work than ever before. This can vary depending on where you are in the world and even what season it is. For example, did you know that meeting activity doubles in winter compared to the rest of the year?

read more