Category Archives: hubspot

8 Personalization Trends That Are Reinventing the Buyer’s Journey

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

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10 Design Tips to Create Beautiful Excel Charts and Graphs

graphs-charts-on-tablet-2

It’s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn’t care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine … right?

Not really. You’re using data to spur action. Maybe you pull data to convince your boss to adopt inbound marketing, give you an extra sliver of budget, or adjust your team’s strategy — among other things. Regardless of what you use data for, you need it to be convincing — and if you display data poorly, the meaning of your data is more likely to get lost.

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10 Design Tips to Create Beautiful Excel Charts and Graphs

graphs-charts-on-tablet-2

It’s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn’t care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine … right?

Not really. You’re using data to spur action. Maybe you pull data to convince your boss to adopt inbound marketing, give you an extra sliver of budget, or adjust your team’s strategy — among other things. Regardless of what you use data for, you need it to be convincing — and if you display data poorly, the meaning of your data is more likely to get lost.

read more

Ad Blocking is Becoming a Real Threat: Here’s What Publishers Can Do About It

 

Ad blocking is causing a lot of stir in the the news lately, most recently brought into the spotlight by Apple’s release of iOS 9. That which has come to keep the lights on for many publishers is now seriously at risk of being taken away if ad blocking continues to scale and prevent display ads from being served to mobile users. 

So What is Ad Blocking, and Where Is It Going?

The way ad blocking technology works (at least for now) is, using a list of advertiser IP addresses, it detects content coming from one of those IP addresses and then summarily rejects that content or “strips” it from the web page, usually filling the space with other content so the reader’s viewing isn’t full of holes where advertisements had been.

read more

Ad Blocking is Becoming a Real Threat: Here’s What Publishers Can Do About It

 

Ad blocking is causing a lot of stir in the the news lately, most recently brought into the spotlight by Apple’s release of iOS 9. That which has come to keep the lights on for many publishers is now seriously at risk of being taken away if ad blocking continues to scale and prevent display ads from being served to mobile users. 

So What is Ad Blocking, and Where Is It Going?

The way ad blocking technology works (at least for now) is, using a list of advertiser IP addresses, it detects content coming from one of those IP addresses and then summarily rejects that content or “strips” it from the web page, usually filling the space with other content so the reader’s viewing isn’t full of holes where advertisements had been.

read more