Category Archives: jonloomer

The Value of Facebook Pixel Events

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be.

Why do you need to use pixel events? How can events benefit your marketing? Let’s break down a few of the primary ways…

[Learn more about how to master the Facebook pixel for 2019 in my upcoming training. SIGN UP HERE.]

1. Advanced Website Custom Audiences

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How to Use the Facebook Pixel Event Setup Tool

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.

It’s really quite easy, no matter your technical expertise. Before we get to the juicy stuff of using this tool, we’ll need to take a couple of steps back.

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How to Use the Facebook Pixel Event Setup Tool

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.

It’s really quite easy, no matter your technical expertise. Before we get to the juicy stuff of using this tool, we’ll need to take a couple of steps back.

read more

How to Duplicate a Saved Audience in Facebook Ads Manager

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager?

While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here.

What Are Saved Audiences?

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. This can be a serious time saver. The feature can also enable more detailed analysis, such as understanding audience overlaps.

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How I Promoted My SMMW Speaking Session

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads.

In this post, I’ll outline:

  1. What I Did
  2. How I Did It
  3. The Results I Saw

Let’s dive in!

My Ad

I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning). I focused my targeting on people in the area (more on that in a minute), and since the event didn’t technically start until Wednesday, I couldn’t really start the campaign any sooner.

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