Category Archives: jonloomer

Geography and the Problem with Facebook Ads Optimization

If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization.

Let’s take a closer look at that experiment and how I used current data to solve the problem…

The Experiment

I run 15 Facebook ad campaigns for each stage of the funnel:

  1. Traffic
  2. List Building
  3. Sales

Up until recently, I mostly avoided interest and Lookalike Audience targeting, even at the top of the funnel.

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Entrepreneurs: Stop Wasting Time on Misfits

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]

In the early days of my business, I did all I could to please each customer and potential customer.

Is my product too expensive? Here’s a discount code.

You want ongoing updates to this product without paying more? You’ve got it.

You’re unhappy with my product? I’ll spend several emails trying to make it right for you.

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How to Create Conditional Answers for Facebook Lead Ad Forms

Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms.

When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)…

Facebook Lead Ad Forms Questions

… or you can ask custom questions.

Facebook Lead Ad Forms Questions

When creating a custom question, you now have options of short answer, multiple choice or conditional.
Facebook Lead Ad Forms Questions

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How to Create Conditional Answers for Facebook Lead Ad Forms

Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms.

When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)…

Facebook Lead Ad Forms Questions

… or you can ask custom questions.

Facebook Lead Ad Forms Questions

When creating a custom question, you now have options of short answer, multiple choice or conditional.
Facebook Lead Ad Forms Questions

read more

This is Why I’m an Entrepreneur

Join Jon and his family as they raise money for the Lemon Climb, an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU!

The memories won’t fade with time…

I sat in a nondescript cubicle doing nondescript things on a nondescript morning at work. A phone call from my wife, Lisa, shook my life from “normal.”

First, silence. Then, cracking. Attempts to form words. Straining through tears. I sat, patient. And then I heard it…

“Michael has a mass in his chest.”

Our two-year-old son had been experiencing breathing troubles for some time. He had been diagnosed with bronchiolitis and other things, but they weren’t finding a solution. Finally, an x-ray. And the discovery.

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