If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization.
Let’s take a closer look at that experiment and how I used current data to solve the problem…
I run 15 Facebook ad campaigns for each stage of the funnel:
- List Building
Up until recently, I mostly avoided interest and Lookalike Audience targeting, even at the top of the funnel.