Category Archives: jonloomer

Facebook Ads Manager Changes: How to Keep Up

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge!

We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

Why Facebook Ads Manager Changes Are Important

Digital advertising is an area of regular changes; some huge and some small. Keeping up can be important, not only to ensure that you take advantage of features available, but also to continuously test advertising processes, techniques, and systems. Constant testing is a hallmark of many successful advertisers.

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How My Evergreen Facebook Campaign Works

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign.

I’ve been using this approach since 2015. It still works today.

An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks. It can be as simple as a single track or it can send people down different tracks depending on how they interact with it.

The possibilities are endless. But I wanted to give you an example of what I’m currently doing.

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How My Evergreen Facebook Campaign Works

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign.

I’ve been using this approach since 2015. It still works today.

An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks. It can be as simple as a single track or it can send people down different tracks depending on how they interact with it.

The possibilities are endless. But I wanted to give you an example of what I’m currently doing.

read more

Change: Pages Can Join Facebook Groups

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.

Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it.

The Announcement

On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups:

…in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.

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The Difference Between Facebook Clicks

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?

After reading this post, you will have a clear understanding of the meaning of the following:

  • Clicks (All)
  • Link Clicks
  • Outbound Clicks
  • Landing Page Views
  • CPC
  • CTR
  • Unique Clicks (all types)

Ready? Let’s roll…

Where to Find This Info

Facebook has improved significantly in this area. You may not even realize how easy it is to find this info.

If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

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