Category Archives: jonloomer

How I Used Facebook Lead Ads to Create a Quiz

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz.

First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do.

A few weeks later, I was inspired to try it out. Now I feel crazy for not trying it sooner.

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Facebook Account Optimization and Organization Techniques

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster.

Perhaps one or all of these thoughts races through your head: “something doesn’t seem to be working as well as it was last week,” “accounts aren’t spending what they should be right now,” or “my campaigns are tanking, the client is going to fire us.” 

But wait… as Michael Scott from Dunder Mifflin would say, are we really at threat level midnight?!

read more

Facebook Account Optimization and Organization Techniques

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster.

Perhaps one or all of these thoughts races through your head: “something doesn’t seem to be working as well as it was last week,” “accounts aren’t spending what they should be right now,” or “my campaigns are tanking, the client is going to fire us.” 

But wait… as Michael Scott from Dunder Mifflin would say, are we really at threat level midnight?!

read more

Why I Turned Off My Facebook Messenger Bot

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off.

This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug.

There are plenty of good reasons to have your own bot. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways. But there are potential pitfalls that you need to be prepared for.

read more

Why I Turned Off My Facebook Messenger Bot

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off.

This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug.

There are plenty of good reasons to have your own bot. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways. But there are potential pitfalls that you need to be prepared for.

read more