Category Archives: jonloomer

Two Strategies to Scale Your Facebook Ads

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Scaling effectively doesn’t follow an easy-to-follow recipe.

But if you’re someone who enjoys multivariate testing, monitoring campaigns closely, and moving potential customers along your sales funnel in creative ways, scaling will be very rewarding. You’re also probably a super nerd like me.

That said, if you’re someone looking for a “set it and forget it” plan, scaling will prove difficult and tiresome. Scaling techniques change frequently and with just a minor algorithmic shift, your ads can quickly turn to dust after performing perfectly the day before.

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Facebook Ad Bid Strategies: Lowest Cost and Target Cost

Advertisers often complain about cost stability and an inability to scale. There are Facebook ad bid strategies that may improve these results.

Are you not getting the cost per event that you’d like? Are you having trouble maintaining a stable cost when raising your budget? Bid strategies could help.

Let’s take a closer look at these bid strategies, how they work, and how you might use them.

What Are Bid Strategies?

Facebook distributes ads based on an auction format. The costs that you spend to reach a user will depend, at least partly, on the bid that you make to reach that user.

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Facebook Ad Bid Strategies: Lowest Cost and Target Cost

Advertisers often complain about cost stability and an inability to scale. There are Facebook ad bid strategies that may improve these results.

Are you not getting the cost per event that you’d like? Are you having trouble maintaining a stable cost when raising your budget? Bid strategies could help.

Let’s take a closer look at these bid strategies, how they work, and how you might use them.

What Are Bid Strategies?

Facebook distributes ads based on an auction format. The costs that you spend to reach a user will depend, at least partly, on the bid that you make to reach that user.

read more

New Facebook Ads Placement: Marketplace

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace.

Let’s take a closer look at what Marketplace is and how to utilize this placement…

[NOTE: This placement is not currently available to everyone. There is no word on when is will be rolled out globally.]

About Marketplace

Facebook first announced Marketplace in October of 2016. Facebook positions Marketplace as a “convenient destination to discover, buy and sell items with people in your community.”

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Facebook Ad Metrics Updates: Clarification and Removal

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them.

Let’s take a closer look…

Labels on Metrics

In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” You’ll find these labels within tooltips that provide more information.

ESTIMATED

Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.”

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