Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature.
Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default).
Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations.
Note that this post is focused primarily on paid targeting. I’ve also written about restricting your audience using location targeting at the page or post level.
This post dives into what Facebook Location Targeting is and how location is determined. We’ll also cover scenarios when you might want to use the different capabilities offered. Along the way, we’ll take a nerdy detour into segmented audience analysis.
There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.
Let’s review three ways to apply audience restrictions on Facebook. We’ll look at an example of Page-Level Restrictions, Post-Level Restrictions, and a special case involving Lead Forms.
If you’ve created Facebook lead ads before, you’re familiar with the process of collecting those leads. You have to manually download a file consisting of your leads, unless you use a third-party tool to sync them to your CRM. This will be similar, though not the exact same process.