Category Archives: jonloomer

The Facebook News Feed is Changing to Favor Person to Person Engagement

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title.

That’s how freaking convoluted this is.

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content.

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Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.”

As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all). You may, too.

It’s time to explain what campaign budget optimization is, how it helps, and how to get started.

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Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.”

As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all). You may, too.

It’s time to explain what campaign budget optimization is, how it helps, and how to get started.

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Facebook Ads Feature: Customize Creative Assets by Placement

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level…

Facebook Ads Customize Creative Assets by Placement

Let’s take a closer look at why this was needed and how to use it.

Why Do We Need This?

When running a Facebook ad campaign, you can choose to have your ads appear on many different placements. The list is constantly growing, but it currently consists of the following options…

Facebook:

  • Feeds
  • Instant Articles
  • In-Stream Videos
  • Right Column
  • Suggested Videos

Instagram:

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Facebook Analytics Funnels: Value of Reactions and Page Actions

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing.

You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events. That, of course, coincided with a Facebook Analytics Master Class that happened last week (you can still sign up for the recordings).

Why the focus on Facebook Analytics? Because it’s a great tool that no one is using. And I was one of those people until earlier this year. Now that I see what you can do with Facebook Analytics, I’m hooked. One of the main reasons for this new focus: Facebook Analytics Funnels.

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