Category Archives: jonloomer

Publish an Unpublished Post on Facebook: How to

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature.

Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default).

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Facebook Location Targeting: A Detailed Guide

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations.

Note that this post is focused primarily on paid targeting. I’ve also written about restricting your audience using location targeting at the page or post level.

This post dives into what Facebook Location Targeting is and how location is determined. We’ll also cover scenarios when you might want to use the different capabilities offered. Along the way, we’ll take a nerdy detour into segmented audience analysis.

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Three Ways to Restrict Your Facebook Audience

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.

Let’s review three ways to apply audience restrictions on Facebook. We’ll look at an example of Page-Level Restrictions, Post-Level Restrictions, and a special case involving Lead Forms.

Restrict Your Facebook Audience at the Page-Level

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Fail Brilliantly: Seven Years Later

[NOTE: I recently hit the seven-year anniversary of being laid off for the second time and starting this journey. Following is my reflection.]

Seven years ago.

Seven years ago, I had just been laid off for the second time in two years.

Seven years ago, my best guess about what I’d be doing today would be nowhere near reality. Give me the time to list every possible scenario, and I’d shoot off a combination of optimism and realism…

Work for a non-profit.

Work in marketing.

Work in sports.

Work in game development.

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Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target those who engage with these forms?

If you’ve created Facebook lead ads before, you’re familiar with the process of collecting those leads. You have to manually download a file consisting of your leads, unless you use a third-party tool to sync them to your CRM. This will be similar, though not the exact same process.

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