Category Archives: jonloomer

It’s Official: Facebook Text Rule in Ad Images is Changing

No More 20-Percent Rule

Back in April, I wrote about a test that Facebook was running that would change the text rule in ad images.

For advertisers who have struggled with Facebook’s 20% rule, there will be premature celebrations. While the 20% rule will no longer get your ad rejected, very little actually changes.

Facebook is eliminating the 20% text rule for ad images, but does anything really change?
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The Old 20-Percent Rule

For a few years now, Facebook has enforced a rule to limit the amount of text in ads. If an ad image consisted of more than 20-percent text, the ad would be rejected.

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Facebook Interest Targeting

As I hear the stories of marketers of brands big and small, it’s quite clear that the preferred method of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform.

When it comes to targeting my ideal audience with Facebook ads, I’ve always seen interest targeting as the last resort. When given the option, I’d strongly prefer reaching someone who is already connected to me (visits my website, is on my email list or likes my Facebook page) to someone who might be a fit based on Facebook’s interest matching.

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Facebook Interest Targeting

As I hear the stories of marketers of brands big and small, it’s quite clear that the preferred method of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform.

When it comes to targeting my ideal audience with Facebook ads, I’ve always seen interest targeting as the last resort. When given the option, I’d strongly prefer reaching someone who is already connected to me (visits my website, is on my email list or likes my Facebook page) to someone who might be a fit based on Facebook’s interest matching.

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11 Lessons for Struggling Entrepreneurs

11-lessons

[NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurship and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!]

In August, it’ll be five years since I was laid off for the second time in 2 1/2 years. We’ll reach a landmark anniversary for this website and my “business.”

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