Category Archives: jonloomer

5 Ways You Aren’t Using Facebook Ad Reports

Facebook Ad Reports

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited.

But since Facebook redesigned Ads Manager, the ad reports are now front and center. You can no longer avoid them. And it’s imperative you understand how to use them so that you, too, might benefit.

Let’s take a closer look at five of the ways advertisers like you need to be using Facebook ad reports…

Facebook ad reports are powerful, but are you using them in these five ways?
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Facebook Audience Insights: 5 Groups You Should Analyze

Facebook Audience Insights

If you’re a marketer, you need to do your research. It’s imperative you understand your audience so that you can craft the right message to reach the right people.

Smart marketers are using a free Facebook tool called Audience Insights. It allows you to break down audiences to learn a whole lot about them, including:

  • Age and Gender
  • Lifestyle
  • Relationship Status
  • Education Level
  • Job Title
  • Pages Liked
  • Location and Language
  • Activity on Facebook
  • Devices Used to Access Facebook
  • Household Income
  • Home Ownership
  • Household Size
  • Home Market Value
  • Spending Methods
  • Purchase Behavior
  • Type of Car They Drive

Let’s take a closer look at how to access this information and which audiences you should analyze using Audience Insights. Along the way I’ll provide examples of what I’m seeing…

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