Category Archives: jonloomer

Facebook Custom Conversions: A Beginner’s Guide

Facebook Custom Conversions

The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel?

These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE).

In this post, though, I want to cover the basics of Custom Conversions. This is a new addition that on one hand provides further confusion, but on the other is on the right track to making this process a whole lot simpler.

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Facebook Custom Conversions: A Beginner’s Guide

Facebook Custom Conversions

The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel?

These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE).

In this post, though, I want to cover the basics of Custom Conversions. This is a new addition that on one hand provides further confusion, but on the other is on the right track to making this process a whole lot simpler.

read more

10 Facebook Video Strategies to Help Boost Engagement

Facebook Video Strategies

[This is a guest post by Ravi Shukle.]

Why should I use Facebook video?

Does video on Facebook add any value to my business?

The answer is a big YES! And here’s why…

According to a study by Social Bakers, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads.

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