Category Archives: jonloomer

How to Create a Facebook Ads Funnel: 2 Strategies

Facebook Ad Funnels

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray.

Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy. We need a strategy to pull apart these layers.

Let’s take a closer look at the problem as I face it, and the two primary ways that I am attacking it to create an effective Facebook ads funnel.

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How to Create a Facebook Ads Funnel: 2 Strategies

Facebook Ad Funnels

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray.

Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy. We need a strategy to pull apart these layers.

Let’s take a closer look at the problem as I face it, and the two primary ways that I am attacking it to create an effective Facebook ads funnel.

read more

How to Create a Facebook Ads Funnel: 2 Strategies

Facebook Ad Funnels

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray.

Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy. We need a strategy to pull apart these layers.

Let’s take a closer look at the problem as I face it, and the two primary ways that I am attacking it to create an effective Facebook ads funnel.

read more

How to Create a Facebook Ads Funnel: 2 Strategies

Facebook Ad Funnels

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray.

Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy. We need a strategy to pull apart these layers.

Let’s take a closer look at the problem as I face it, and the two primary ways that I am attacking it to create an effective Facebook ads funnel.

read more

Facebook Rights Manager: No More Freebooting

Facebook Rights Manager No Freebooting

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings.

Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own. Facebook had poor controls in place to prevent this, and shady marketers took advantage.

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