Category Archives: jonloomer

Facebook Audience Insights: 5 Groups You Should Analyze

Facebook Audience Insights

If you’re a marketer, you need to do your research. It’s imperative you understand your audience so that you can craft the right message to reach the right people.

Smart marketers are using a free Facebook tool called Audience Insights. It allows you to break down audiences to learn a whole lot about them, including:

  • Age and Gender
  • Lifestyle
  • Relationship Status
  • Education Level
  • Job Title
  • Pages Liked
  • Location and Language
  • Activity on Facebook
  • Devices Used to Access Facebook
  • Household Income
  • Home Ownership
  • Household Size
  • Home Market Value
  • Spending Methods
  • Purchase Behavior
  • Type of Car They Drive

Let’s take a closer look at how to access this information and which audiences you should analyze using Audience Insights. Along the way I’ll provide examples of what I’m seeing…

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