Category Archives: mattcutts

Matt Cutts: Gadgets, Google, and SEO
About Me
Hi, my name is Matt Cutts and I joined Google as a software engineer in January 2000. I’m currently the head of Google’s Webspam team.

Before Google, I worked on my Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. I have an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.

I wrote the first version of SafeSearch, which is Google’s family filter, and I’ve worked on search quality and webspam at Google for the last several years.
https://www.mattcutts.com/blog/

Halloween 2015: USB Drive

I went a little overboard for Halloween last year. And as you can tell from my the Halloween category on my blog, sometimes I get a little too excited about Halloween.

So this year I decided to go quick, easy, and lo-fi as a USB drive:

Matt Cutts USB drive

To make a thumb drive/USB key, I just took a cardboard box, spray painted it black, and glued on some gold-colored paper. Super simple and easy to do. Then I cut out a curve for my head.

I made the mask using digital plans I bought from wintercroft.com. Once I had the materials, it took me a couple hours and was lots of fun. It was like a super-simple version of this big head costume.

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Halloween 2015: USB Drive

I went a little overboard for Halloween last year. And as you can tell from my the Halloween category on my blog, sometimes I get a little too excited about Halloween.

So this year I decided to go quick, easy, and lo-fi as a USB drive:

Matt Cutts USB drive

To make a thumb drive/USB key, I just took a cardboard box, spray painted it black, and glued on some gold-colored paper. Super simple and easy to do. Then I cut out a curve for my head.

I made the mask using digital plans I bought from wintercroft.com. Once I had the materials, it took me a couple hours and was lots of fun. It was like a super-simple version of this big head costume.

read more

Give Google Contributor a try

Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see. The handwave-y explanation that when you go to a website, your monthly subscription actually bids on your behalf in ad auctions. So you end up buying the ad yourself rather than someone else. This is cool for several reasons:

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Give Google Contributor a try

Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see. The handwave-y explanation that when you go to a website, your monthly subscription actually bids on your behalf in ad auctions. So you end up buying the ad yourself rather than someone else. This is cool for several reasons:

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Berkshire Hathaway

My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway.

Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that I expected more nuggets of wisdom. I did have two favorite quotes though. On page 19, Buffett writes “Huge institutional investors, viewed as a group, have long underperformed the unsophisticated index-fund investor who simply sits tight for decades.” So take it from Warren Buffett: broad-based index funds with low fees will outperform most active management. That’s something that most people saving for retirement–which should be almost everyone–should keep in mind.

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