Category Archives: mozblog

You Can Now Get Followerwonk (On Its Own!) for $29

Posted by jennita

TL;DR – You can now get Followerwonk on its own for $29give it a whirl (or read all the words I wrote below, so I don’t feel sad.)

It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing!

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You Can Now Get Followerwonk (On Its Own!) for $29

Posted by jennita

TL;DR – You can now get Followerwonk on its own for $29give it a whirl (or read all the words I wrote below, so I don’t feel sad.)

It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing!

read more

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Posted by John-Henry

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone.

Image via Quinn Dombrowski

Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital marketing and strategically building a database of prospects to work over time. This post is all about the latter.

read more

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Posted by John-Henry

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone.

Image via Quinn Dombrowski

Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital marketing and strategically building a database of prospects to work over time. This post is all about the latter.

read more

SEO Split-Testing: How to A/B Test Changes for Google

Posted by willcritchlow

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends:

  1. Implicit signals
  2. Compound queries
  3. Keywords vs intents
  4. Web search to data search
  5. Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords. It’s becoming such a complex system, we often can’t really know how a change will affect our own site until we roll it out. The lack of transparency and lack of confidence in results has two major impacts on marketers:

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