Category Archives: mozblog

Great SEO Starts with Your Brand

Posted by RuthBurrReedy

There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorporate brand strategy into your digital strategy (and vice versa), and wanted to share what we’ve learned with the Moz community.

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6 Techniques to Dramatically Upgrade the Quality of Your Presentation

Posted by randfish

Presentations are so much better when your audience isn’t bored — when they’re engaged with what you’re saying, and attentive, and wowed. But what’s the secret formula to giving a great talk? Where do you start? In this week’s Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about presentation creation and presentation delivery. Why? Well, because so many of us, as marketers, need to go and make pitches to our teams, to our clients, to our companies, and externally.

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Goodbye Internet Explorer, Hello Microsoft Edge

Posted by Zoompf

With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft’s new flagship web browser. Microsoft is striking out in new directions with Edge — they’re deprecating Internet Explorer for all modern platforms.

Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we’ll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development, making it easier for SEO professionals to focus their time and energy on content creation, rather than browser optimization for said content.

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What Microsoft Edge Means for SEOs

Posted by Zoompf

With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft’s new flagship web browser. Microsoft is striking out in new directions with Edge — they’re deprecating Internet Explorer for all modern platforms.

Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we’ll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development, making it easier for SEO professionals to focus their time and energy on content creation, rather than browser optimization for said content.

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You Can Now Get Followerwonk (On Its Own!) for $29

Posted by jennita

TL;DR – You can now get Followerwonk on its own for $29give it a whirl (or read all the words I wrote below, so I don’t feel sad.)

It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing!

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