Category Archives: mozblog

10 Things I’ve Learned While Learning Facebook Ads

Posted by KaneJamison

I’ve been obsessed with Facebook Ads for the past few years. It probably didn’t hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget.

I’m obsessed because I’m convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you’re looking to spend $200 a month advertising to a single zip code or $20,000 a day reaching sports fans, you can reach the ideal target audience for your organization with targeting criteria that no other ad network, search engine, or social network can match.

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Getting on the Map: The Intro to Local SEO for SABs

Posted by ImprezzioMarketing

Local SEO can be confusing for those businesses that don’t have a physical store for customers to walk into.

Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually concerned about privacy, as many of them use their home address and can’t utilize some of the features that Google offers small businesses (like Indoor Street View).

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How to Write for the Web—a New Approach for Increased Engagement – Whiteboard Friday

Posted by Dan-Petrovic

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

How to Write for the Web - a New Approach for Increased Engagement Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

G’day, Moz fans, Dan Petrovic from DEJAN here. Today we’re talking about how to write for the web.

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Click-Through Rate Isn’t Everything: 8 Ways to Improve Your Online Display Ads

Posted by rMaynes1

You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?

Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to!

The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video and rich media excluded), according to DoubleClick. Advertisers had to do something to ensure that their ads were seen, and engaged with—ads had to be a useful resource, and not an annoying nuisance.

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Why All SEOs Should Unblock JavaScript & CSS… And Why Google Cares

Posted by jenstar

If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS.

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