Category Archives: mozblog

Persona Research in Under 5 Minutes

Posted by CraigBradford

Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:

  1. What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
  2. What topics are they interested in or reading on those sites? (What content should I potentially create for these people)

You can get the script on Github: Twitter persona research

Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.

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How to Use Hosted Blog Platforms for SEO & Content Distribution

Posted by randfish

Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you’re not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now’s your chance to start. In this week’s Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.

Click on the whiteboard image above to open a high resolution version in a new tab!

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30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines

Posted by jenstar

For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.

Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis of a leaked copy obtained by The SEM Post. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety.

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RankBrain Unleashed

Posted by gfiorelli1

Disclaimer: Much of what you’re about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn’t claim to be correct, and certainly not “definitive,” but has the aim to make you ponder the evolution of Google.

Introduction

Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, investigate, and then, finally, draw conclusions.

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We’re Pleased to Announce Moz Content – A New Product for Content Marketers

Posted by JayLeary

Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even “good” content can fade from view without a share, link, or conversion. Engaging an audience isn’t as simple as clicking “publish.”

So, how do we avoid making phantom content a habit?

For Moz, timely data has been a big part of the answer. Over the years, we’ve built internal tools like 1Metric to guide our work. It’s a simple strategy, but the more analysis we perform, the better we understand our audience. The better we understand our audience, the easier it is to produce engaging content.

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