Category Archives: mozblog

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

Posted by SimonPenson

Introduction

Stage One: Setting expectations and objectives

Stage Two: Audience understanding

Stage Three: Brand activation

Stage Four: Campaign plans

Stage Five: Finding the right prospects

Stage Six: Social

Stage Seven: Retargeting

Free downloadable campaign planner

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“How do I know if my content campaign is going to work?”

This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.

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7 Illustrations of How Topical Links Impact Rankings, in Theory and Practice

Posted by Cyrus-Shepard

As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz.

At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including:

  • Trustworthiness – Links from trusted sites may count as an endorsement
  • Spamminess – Links from known spam sites may count against you
  • Link Manipulation – Looking at signals such as over-optimization and link velocity, search engines may be able to tell when webmasters are trying to “game” the system

One of the most important signals engineers have worked to extract from links is topical relevance. This allows search engines to answer questions such as “What is this website about?” by examining incoming links.

read more

7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

Posted by Cyrus-Shepard

The Internet lives on links.

Marketers have long understood the importance of links to SEO. So much so, it’s something we study regularly here at Moz. At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including:

  • Trustworthiness – Links from trusted sites may count as an endorsement
  • Spamminess – Links from known spam sites may count against you
  • Link Manipulation – Looking at signals such as over-optimization and link velocity, search engines may be able to tell when webmasters are trying to “game” the system

One of the most important signals engineers have worked to extract from links is topical relevance. This allows search engines to answer questions such as “What is this website about?” by examining incoming links.

read more

7 Diagrams of How Topical Links Impact Rankings, in Theory and Practice

Posted by Cyrus-Shepard

As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz.

At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including:

  • Trustworthiness – Links from trusted sites may count as an endorsement
  • Spamminess – Links from known spam sites may count against you
  • Link Manipulation – Looking at signals such as over-optimization and link velocity, search engines may be able to tell when webmasters are trying to “game” the system

One of the most important signals engineers have worked to extract from links is topical relevance. This allows search engines to answer questions such as “What is this website about?” by examining incoming links.

read more

7 Illustrations of How Topical Links Impact Rankings, in Theory and Practice

Posted by Cyrus-Shepard

As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz.

At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including:

  • Trustworthiness – Links from trusted sites may count as an endorsement
  • Spamminess – Links from known spam sites may count against you
  • Link Manipulation – Looking at signals such as over-optimization and link velocity, search engines may be able to tell when webmasters are trying to “game” the system

One of the most important signals engineers have worked to extract from links is topical relevance. This allows search engines to answer questions such as “What is this website about?” by examining incoming links.

read more