Category Archives: mozblog

At Last, You Can Now Add Users to Your Moz Pro Account!

Posted by adamf

Over the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients.

Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I’m happy to announce that after a great collaborative engineering effort, it is finally here!

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Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success

Posted by ronell-smith

In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he’d done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at the next level, a texting, distracted driver plowed into the car he was driving, forever changing his life’s trajectory.

Today, Cleaves, paralyzed from the chest down as a result of the accident, serves as a tragic reminder of something as seemingly harmless as texting and driving can alter lives. It’s impossible to watch the video below and not immediately realize three important facts:

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Million Dollar Content – An Analysis of the Web’s Most Valuable Organic Content

Posted by rjonesx.

As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don’t mean to say that great content doesn’t get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs.

Content might not be king, but it has lot of sway in Google’s kingdom.

After sifting through tons of SERP data to find million dollar answer boxes (answer box results that rank at the top for keywords driving millions of dollars in traffic), I decided to dig deep to find content just like it across the web. But I wanted to do something different, something harder. I wanted to find content that didn’t have huge Domain Authority. Sure, it is easy for the Wikipedia’s and YouTubes of this world to rank for huge keywords, but what about the little guy? Are there any pieces of content out there bringing in millions of dollars of traffic coming from domains with Domain Authority around 50 or lower? And if so, what sets this content apart from the rest? Let’s find out!

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Scraping and Cleaning Your Data with Google Sheets: A Closer Look

Posted by Jeremy_Gottlieb

Have you ever wanted to automate pulling data from a web page—such as building a Twitter audience—and wanted a way to magically make all of the Twitter handles from the web page appear in your Google Sheet, but didn’t know how? If learning Python isn’t your cup of tea, using a few formulas in Google Sheets will allow you to easily and quickly scrape data from a URL that, were you to do so manually, could take hours.

For Windows users, Niels Bosma’s amazing SEO plug-in for Excel is an option that could also be used for this purpose, but if you analyze data on a Mac, this tutorial on formulas in Google Sheets will help make your life much easier, as the plug-in doesn’t work on Macs.

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How to Hack the Amplification Process – Whiteboard Friday

Posted by randfish

Last month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well.

Amplifying content to the right audiences is tricky business. It’s easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just doesn’t work out that way. In today’s special-edition Whiteboard Friday, Rand takes an in-depth look at how marketers should be finding the right audiences for their content and tools, effectively hacking the amplification process.

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