Category Archives: mozblog

Advanced Content Analysis in Google Analytics

Posted by Jeffalytics

We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. 

This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing efforts. 

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11 Ways for Local Businesses to Get Links

Posted by Casey_Meraz

Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. 

If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building
here

In this guide we will look at
11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today. 

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Moving 5 Domains to 1: An SEO Case Study

Posted by Dr-Pete

People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind of question anyone should be asking casually on social media.

Recently, I decided that it was time to find a new permanent home for my personal and professional blogs, which had gradually spread out over 5 domains. I also felt my main domain was no longer relevant to my current situation, and it was time for a change. So, ultimately I ended up with a scenario that looked like this:

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Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday

Posted by randfish

When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write.

In today’s Whiteboard Friday, Rand illustrates just how small the intersection of those goals is, and offers a process you can use to find the best way forward.

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