Posted by David-Mihm
As we head into the thick of fall conference season, I’m happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.
At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!)
My high-level takeaways
Google’s local search algorithm seems to be maturing
Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets.