When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week’s Whiteboard Friday.
[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]
Click on the whiteboard image above to open a high-resolution version in a new tab!
This post was originally published on the STAT blog.
Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.
If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more.
Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale…
Announcing: the new and improved Moz Local, to be rolled out beginning June 12!
Why is Moz updating the Moz Local platform?
Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers.
In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try?
To kick this off, here’s a list of every confirmed count we have (sources at end of post):
2018 – 3,234 “improvements”
2017 – 2,453 “changes”
2016 – 1,653 “improvements”
2013 – 890 “improvements”
2012 – 665 “launches”
2011 – 538 “launches”
2010 – 516 “changes”
2009 – 350–400 “changes”
Unfortunately, we don’t have confirmed data for 2014-2015 (if you know differently, please let me know in the comments).