Category Archives: Social Media Blogs

Social Media Blogs

Oracle Marketing Cloud’s Look Book 2015

Each year Oracle compiles examples of the latest digital marketing trends. The 20 examples included in Oracle’s 6th annual Look Book are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort.

Download Oracle Marketing Cloud’s Look Book 2015 and start your own creative journey.

The post Oracle Marketing Cloud’s Look Book 2015 appeared first on Search Engine Land.

How to Be Successful on Mobile With PPC Bidding, Good Design: Insights From Jordan Koene and Jim Banks by @mattsouthern

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

Posted by SimonPenson

Introduction

Stage One: Setting expectations and objectives

Stage Two: Audience understanding

Stage Three: Brand activation

Stage Four: Campaign plans

Stage Five: Finding the right prospects

Stage Six: Social

Stage Seven: Retargeting

Free downloadable campaign planner

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“How do I know if my content campaign is going to work?”

This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.

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DOMDocument and UTF-8 Problem

A few weeks back I shared how I used PHP DOMDocument to reliably update all image URLs from standard HTTP to HTTPS.  DOMDocument made a difficult problem seem incredibly easy … but with one side-effect that it took me a while to spot:  UTF-8 characters were being mutated into another set of characters.  I was seeing a bunch of odd characters like “ãç³” and”»ã®é” all over each blog post.

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