There’s often a lot of confusion surrounding quotes made by Google representatives, but there doesn’t have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.
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It’s a phrase that makes even the most seasoned SEOs sit up and pay attention. Google gave us some secret insight into how the search engine works? How the algorithm processes information? Ooh, I want to be the first to shout it from the rooftops! Let me call my editor — can we get this out today?
The temptation to take the crumbs of information that Google occasionally gives the SEO public can sometimes be so overwhelming that we forget to look at three key things: exactly what was said, who said it, and when it was said. Decoding the “newspeak” Google is fond of using isn’t that difficult if you keep these three things in mind.