Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers.
Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to your campaign goals.
How Does Bid Boosting Work?
Bid modifiers allow you to change keyword bids based on a number of parameters, helping to ensure your ad wins the auction and appears on the search results page. They can be applied to a searcher’s geographic location, the day and time of their search or the device they are searching from. Bid modifiers also allow you to bid on audiences using remarketing.
You’re great at writing business plans, coming up with product ideas, and devising long-term goals. But do you struggle when it comes to content marketing?
What’s that? Did I hear a “yes”?
Well, you don’t need to hesitate, or feel embarrassed, because you’re not the only individual/brand struggling with content marketing.
A new research by the CMO Council reveals that though everyone considers content as the “king”, only 2 percent of marketers believe they’ve created highly-effective strategies. Too many brands develop self-serving content without any relevance with varying decision-making target audiences.
Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a…
Please visit Search Engine Land for the full article.