Category Archives: Social Media Blogs

Social Media Blogs

Bid Boosting On Bing: Discover The Untapped Value

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Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers.

Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to your campaign goals.

How Does Bid Boosting Work?

Bid modifiers allow you to change keyword bids based on a number of parameters, helping to ensure your ad wins the auction and appears on the search results page. They can be applied to a searcher’s geographic location, the day and time of their search or the device they are searching from. Bid modifiers also allow you to bid on audiences using remarketing.

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What Can You Learn From LEGO’s Content Marketing Strategy

You’re great at writing business plans, coming up with product ideas, and devising long-term goals. But do you struggle when it comes to content marketing?

What’s that? Did I hear a “yes”?

Lego's Content Marketing Strategy

Well, you don’t need to hesitate, or feel embarrassed, because you’re not the only individual/brand struggling with content marketing.

A new research by the CMO Council reveals that though everyone considers content as the “king”, only 2 percent of marketers believe they’ve created highly-effective strategies. Too many brands develop self-serving content without any relevance with varying decision-making target audiences.

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SEJ Wrap-Up: Google+ Dropped From Google Search and Worry-Free SEO Tips by @megcabrera

SEJ news and updates about Google+, worry-free SEO tips, plus popular posts over the past week, and SEJ webinar, podcast and Atlanta Summit.

The post SEJ Wrap-Up: Google+ Dropped From Google Search and Worry-Free SEO Tips by @megcabrera appeared first on Search Engine Journal.

SEJ Wrap-Up: Google+ Dropped From Google Search and Worry-Free SEO Tips by @megcabrera

Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.

Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a…

Please visit Search Engine Land for the full article.

Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.