Category Archives: Social Media Blogs

Social Media Blogs

How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.

The post How RankBrain Changes Entity Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How RankBrain Changes Entity Search

Google: Next Penguin Update Should Happen By End Of 2015

google-penguin-red1-ss-1920

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months.

We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin.

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Google: Next Penguin Update Should Happen By End Of 2015

google-penguin-red1-ss-1920

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months.

We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin.

read more

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects

After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.

The post Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects appeared first on Search Engine…

Please visit Search Engine Land for the full article.

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects