Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands. And they must work together at each stage of the sales funnel.
Aligning your marketing department with sales can make all the difference to the success of your inbound marketing strategy. The effectiveness of the alignment will determine how well your organization attracts leads, converts them into customers, and closes deals. Your relationship with sales isn’t just about a simple lead hand-off—it’s the foundation of your company’s revenue growth.
It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.
Posting compelling visual content is one of the most important things you can do to improve your social media strategy.One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions. Another found that tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets than tweets without images.
Facebook is at it again and this time they’re seeking out the help of Google. Although Facebook is the powerhouse of social networks, Google is still the overall champ when it comes to users. Facebook wants in on the action, so just last week it was announced that they would now be using Google App Indexing in order to drive visitors from Google Search to the Facebook App. As mobile continues to be more and more important (check out some stats here), the new system makes sense, but how exactly will it work?
You’re not sharing content just to entertain Facebook fans, make them laugh or lighten their day, right?
You’re growing an audience.
You want them to connect, engage and at some point perhaps also hire you or buy your products.
But it’s so bloody hard, isn’t it?
Post after post you share falls flat on its face. A handful of likes they receive mean nothing. And you begin to wonder if all the talk about building Facebook audience makes any sense at all….
But here’s a trick: