Category Archives: razorsocial

8 Tactics For A More Interactive Blog

Interactive blogMore interaction with your blog visitors means visitors stay longer so you have a better chance of building a relationship with them and converting them.

Do you use the tools that are available to encourage interaction on your blog?

Do you want to be more social on your blog?

Here are 8 tools/tactics for a more interactive blog that you should consider:

1.  Interactive Chat

Being social with someone online is not all about broadcasting content out on social media channels.

How about being available to chat to someone online through your website?  That’s as social as it gets.

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Website Analysis Tools: 7 Powerful and Free Tools

website analysis toolsWhat website analysis tools do you use for tracking your website performance?

Every so often we need to step back to review our website to see how it is performing and what improvements we can make.

Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them

1.  Analyze your website traffic with Lucky Orange

Lucky Orange provides a 7-day free trial that is worth checking out.  When you install the software it starts tracking visitors to your website, giving you an extreme close-up view of your website traffic.

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Website Analysis Tools: 7 Powerful and Free Tools

Website Analysis ToolsWhat website analysis tools do you use for tracking your website performance?

Every so often we need to step back to review our website to see how it is performing and what improvements we can make.

Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them

1.  Analyze your website traffic with Lucky Orange

Lucky Orange provides a 7-day free trial that is worth checking out.  When you install the software it starts tracking visitors to your website, giving you an extreme close-up view of your website traffic.

read more

13 Improvements to Immediately Make to Your Content Marketing

content marketingStuck with your content marketing?

You’re getting traffic.

But not enough.

You’re building email subscribers.

But not enough.

You’re generating sales.

But not enough.

We all need to revisit our content marketing on a regular basis to see how we can improve it.

And believe me, there’s always room for improvement.

So, are you ready to take your content marketing up a notch?

Here’s 13 proven ways to help boost your results:

1. Revisit your personas

If you haven’t already built your customer personas, i.e. defined who you are targeting with your content, you need to STOP what you’re doing and write them out.

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13 Improvements to Immediately Make to Your Content Marketing

content marketingStuck with your content marketing?

You’re getting traffic.

But not enough.

You’re building email subscribers.

But not enough.

You’re generating sales.

But not enough.

We all need to revisit our content marketing on a regular basis to see how we can improve it.

And believe me, there’s always room for improvement.

So, are you ready to take your content marketing up a notch?

Here’s 13 proven ways to help boost your results:

1. Revisit your personas

If you haven’t already built your customer personas, i.e. defined who you are targeting with your content, you need to STOP what you’re doing and write them out.

read more