Category Archives: razorsocial

The Essential Guide to UberSuggest for Free Keyword Research

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website.

And the good part about UberSuggest is that it’s FREE!!

Keyword research is an essential part of content marketing.

Keyword research gives you an idea of what people are interested in…

…and what you should be targeting.

Before we jump into UberSuggest lets discuss keyword research.

What are the key considerations for selecting keywords

What is the intent of the person searching

Search is typically broken down in the following 4 categories:

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43 Marketing Tools to Consider for 2019

Digital Marketing ToolsWhat are the hottest digital marketing tools you should be using in 2019?

As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

Marketing Automation

Marketing automation is a big growth area and if you haven’t invested in a tool now is the time to do so. Let’s look at some numbers.

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6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Inbound or outbound marketing…

What is your poison?

The reality is that you need both.

You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

So let’s get started.

1. Influencer outreach

Reaching out to influencers and building relationships with them is one of the most effective outbound marketing tactics.

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Content Optimization: How to Optimize your Content for Maximum Results

Content OptimizationCreating really good quality content on a consistent basis is hard work.

And…creating content that is going to perform well for you in the search engines is even harder.

Just think about it.

The amount of content produced is growing all the time.


Your competition is growing.

You need to work harder than ever at optimizing your content to get maximum benefit out of the content you produce.

Want to make this process less painful?

I’ve put together a checklist of items for content optimization which includes both technical and non-technical recommendations.

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How to Build a Google Analytics Funnel to Track your Sales

Google Analytics FunnelWhen do your website visitors drop out of a sale?

What is the conversion rate and what is the dropout rate for each stage of your funnel?

In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off.

So let’s start.

What is a Google Analytics Funnel

If you’re looking to convert your website visitors (and who isn’t?!) and get them to buy a product or sign up for a service, you need to be able to map out and track every step on their path to conversion.

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