Category Archives: razorsocial

6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Inbound or outbound marketing…

What is your poison?

The reality is that you need both.

You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

So let’s get started.

1. Influencer outreach

Reaching out to influencers and building relationships with them is one of the most effective outbound marketing tactics.

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Content Optimization: How to Optimize your Content for Maximum Results

Content OptimizationCreating really good quality content on a consistent basis is hard work.

And…creating content that is going to perform well for you in the search engines is even harder.

Just think about it.

The amount of content produced is growing all the time.


Your competition is growing.

You need to work harder than ever at optimizing your content to get maximum benefit out of the content you produce.

Want to make this process less painful?

I’ve put together a checklist of items for content optimization which includes both technical and non-technical recommendations.

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How to Build a Google Analytics Funnel to Track your Sales

Google Analytics FunnelWhen do your website visitors drop out of a sale?

What is the conversion rate and what is the dropout rate for each stage of your funnel?

In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off.

So let’s start.

What is a Google Analytics Funnel

If you’re looking to convert your website visitors (and who isn’t?!) and get them to buy a product or sign up for a service, you need to be able to map out and track every step on their path to conversion.

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Wrike Review: How to use Wrike for Managing your Marketing Projects


Still using spreadsheets to manage your marketing projects?

Or maybe a task management tool?

There’s nothing wrong with either but when a project gets complicated you need more than this.

How about a project management tool that provides functionality specific to marketing?

Product launches
Creative assets and content management
Go to market plans

….and more

Welcome to Wrike.

About Wrike

Wrike is an online tool built to help you manage your projects. If you want to stay on top of all your tasks, work with a group of people, have clear visibility into where you are and what needs to be done all while staying organized, then this may be a tool to consider.

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5 Digital Marketing Tools Essential for Daily Use

The world of digital marketing is gigantic as it incorporates so many online tasks. That said, you can only imagine that the world of digital marketing tools is downright enormous … it actually resembles more of a galaxy than a single world!

To pare things down, I’ve created this list of essential tools to help you do some of the most popular tasks in the world of digital marketing.

SEO: Ahrefs

This SEO tool keeps me focused with my blog content. I don’t want to spend my time writing content for content sake. I want to at least give it the best chance to rank well on Google.

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