Category Archives: razorsocial

Artificial Intelligence: A Modern Approach to Marketing

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future.

At the end of this post, you’ll be excited about the possibilities of AI and probably a little nervous about the implications!

And it’s alright to be nervous because the role of marketers in organizations will change but….

…you’ll still have an important role to play.

Table of Contents

How to use to research and automatically summarize content (AI Tool)

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more.

We are in a state of content overload.

When we search Google it typically returns hundreds of thousands or millions of matches for any query.

That’s great. But how do you sort through all those results to find the most relevant content?

And how do you summarize all this content?

As a marketer, I’m sure you know that this process could be a whole lot faster.

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AgoraPulse Review: Why I went from 4 Social Media Tools to one!!!

Agorapulse Review

In this article, you’ll find out how you can save time and money and get better results by reducing the number of tools you use for social media management by using Agorapulse only.

When I first launched RazorSocial, I focused on reviewing social media tools.

You know what was really annoying?

I had to use so many different tools to achieve the results I wanted. Each tool had some feature I needed that the other tool didn’t!!!

Here are the tools I was using:

  • Meet Edgar –  This tool only supports scheduling content for social media. It did, however, introduce a good concept where you could add content to categories and then share based on a category (e.g. share content from the influencer quote category, then share content from your blog, etc.)
  • Hootsuite – I used Hootsuite for day-to-day management of my social media accounts.  I never liked the interface but it worked!
  • Buffer –  If I wanted to share a piece of content while browsing the Web, I could do this with Buffer’s browser plugin. It allowed me to click on a button to share the content.
  • YouTube –  I couldn’t respond to comments on my videos through third party apps, so I used YouTube directly.

At the time (a couple of years ago), Agorapulse wasn’t perfect either.

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Looking to Bridge the Gap Between Marketing and Technology?

Marketing has become an increasingly technology-powered discipline and with the ever-increasing demands for technical knowledge, there’s often a knowledge gap between marketing and technology.

We want to help bridge that gap.

We have just relaunched our website, services and branding to reflect our new focus!

Same direction -> New Route!

There is big demand on Marketers on having such a broad range of skills for digital marketing and this is challenging.

Especially as marketers don’t come from a technical background!

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The Essential Guide to UberSuggest for Free Keyword Research

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website.

And the good part about UberSuggest is that it’s FREE!!

Keyword research is an essential part of content marketing.

Keyword research gives you an idea of what people are interested in…

…and what you should be targeting.

Before we jump into UberSuggest lets discuss keyword research.

What are the key considerations for selecting keywords

What is the intent of the person searching

Search is typically broken down in the following 4 categories:

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