In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more.
We are in a state of content overload.
When we search Google it typically returns hundreds of thousands or millions of matches for any query.
That’s great. But how do you sort through all those results to find the most relevant content?
And how do you summarize all this content?
As a marketer, I’m sure you know that this process could be a whole lot faster.
I had to use so many different tools to achieve the results I wanted. Each tool had some feature I needed that the other tool didn’t!!!
Here are the tools I was using:
Meet Edgar – This tool only supports scheduling content for social media. It did, however, introduce a good concept where you could add content to categories and then share based on a category (e.g. share content from the influencer quote category, then share content from your blog, etc.)
Hootsuite – I used Hootsuite for day-to-day management of my social media accounts. I never liked the interface but it worked!
Buffer – If I wanted to share a piece of content while browsing the Web, I could do this with Buffer’s browser plugin. It allowed me to click on a button to share the content.
YouTube – I couldn’t respond to comments on my videos through third party apps, so I used YouTube directly.
At the time (a couple of years ago), Agorapulse wasn’t perfect either.