Category Archives: razorsocial

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide.

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

And later on we’ll show you why.

A couple of years ago I was training a group of marketing professionals about influencer marketing.

Their main question was how to evaluate influencers.

But… the problem was that they were working with influencers for many years.

read more

How to Use to Rapidly Create Awesome Video Content

In this article, I’m going to review which enables you to quickly create great looking videos.

Did you know that 80% of all web traffic will be video by 2020?

Yes, I know…video takes up a lot of bandwidth so its no surprise it will account for the vast majority of web traffic…

…but it’s still an impressive number!

So it’s no wonder video is playing such an important part in marketing strategies businesses use today.

And if you’re wondering about the tangible business results that video brings…just look at the following stat:

read more

Artificial Intelligence: A Modern Approach to Marketing

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future.

At the end of this post, you’ll be excited about the possibilities of AI and probably a little nervous about the implications!

And it’s alright to be nervous because the role of marketers in organizations will change but….

…you’ll still have an important role to play.

Table of Contents

How to use to research and automatically summarize content (AI Tool)

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more.

We are in a state of content overload.

When we search Google it typically returns hundreds of thousands or millions of matches for any query.

That’s great. But how do you sort through all those results to find the most relevant content?

And how do you summarize all this content?

As a marketer, I’m sure you know that this process could be a whole lot faster.

read more

AgoraPulse Review: Why I went from 4 Social Media Tools to one!!!

Agorapulse Review

In this article, you’ll find out how you can save time and money and get better results by reducing the number of tools you use for social media management by using Agorapulse only.

When I first launched RazorSocial, I focused on reviewing social media tools.

You know what was really annoying?

I had to use so many different tools to achieve the results I wanted. Each tool had some feature I needed that the other tool didn’t!!!

Here are the tools I was using:

  • Meet Edgar –  This tool only supports scheduling content for social media. It did, however, introduce a good concept where you could add content to categories and then share based on a category (e.g. share content from the influencer quote category, then share content from your blog, etc.)
  • Hootsuite – I used Hootsuite for day-to-day management of my social media accounts.  I never liked the interface but it worked!
  • Buffer –  If I wanted to share a piece of content while browsing the Web, I could do this with Buffer’s browser plugin. It allowed me to click on a button to share the content.
  • YouTube –  I couldn’t respond to comments on my videos through third party apps, so I used YouTube directly.

At the time (a couple of years ago), Agorapulse wasn’t perfect either.

read more