Category Archives: razorsocial

13 Improvements to Immediately Make to Your Content Marketing

content marketingStuck with your content marketing?

You’re getting traffic.

But not enough.

You’re building email subscribers.

But not enough.

You’re generating sales.

But not enough.

We all need to revisit our content marketing on a regular basis to see how we can improve it.

And believe me, there’s always room for improvement.

So, are you ready to take your content marketing up a notch?

Here’s 13 proven ways to help boost your results:

1. Revisit your personas

If you haven’t already built your customer personas, i.e. defined who you are targeting with your content, you need to STOP what you’re doing and write them out.

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How Conversational Commerce will Affect your Business

conversational commerceHave you noticed that some brands are increasingly looking at how they engage in conversations with their audience?

Chatbots, Slack groups, Whatsapp groups, LIve chat…

Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

The conversation economy is encouraging conversations with your audience for better business results.

I recently attended the Traffic & Conversion Summit in San Diego and there was a lot of talk about CPC.

read more

How Conversational Commerce will Affect your Business

conversational commerceHave you noticed that some brands are increasingly looking at how they engage in conversations with their audience?

Chatbots, Slack groups, Whatsapp groups, LIve chat…

Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

The conversation economy is encouraging conversations with your audience for better business results.

I recently attended the Traffic & Conversion Summit in San Diego and there was a lot of talk about CPC.

read more

Your Link Building Guide for 2018

Your Link Building Guide for 2018

Do you know how important link building is to driving traffic to your website?

It’s still really important.

Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written this fantastic post about link building.

Over to Helga:

Google, as well as other search engines, consider links the primary factors for ranking websites and pages. What does this mean for you? You have to build links.

There is a lot of information out there on the topic. Some of the articles are really good, but not all of them of course.

read more

Your Link Building Guide for 2018

Your Link Building Guide for 2018

Do you know how important link building is to driving traffic to your website?

It’s still really important.

Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written this fantastic post about link building.

Over to Helga:

Google, as well as other search engines, consider links the primary factors for ranking websites and pages. What does this mean for you? You have to build links.

There is a lot of information out there on the topic. Some of the articles are really good, but not all of them of course.

read more