Category Archives: razorsocial

Looking to Bridge the Gap Between Marketing and Technology?

Marketing has become an increasingly technology-powered discipline and with the ever-increasing demands for technical knowledge, there’s often a knowledge gap between marketing and technology.

We want to help bridge that gap.

We have just relaunched our website, services and branding to reflect our new focus!

Same direction -> New Route!

There is big demand on Marketers on having such a broad range of skills for digital marketing and this is challenging.

Especially as marketers don’t come from a technical background!

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The Essential Guide to UberSuggest for Free Keyword Research

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website.

And the good part about UberSuggest is that it’s FREE!!

Keyword research is an essential part of content marketing.

Keyword research gives you an idea of what people are interested in…

…and what you should be targeting.

Before we jump into UberSuggest lets discuss keyword research.

What are the key considerations for selecting keywords

What is the intent of the person searching

Search is typically broken down in the following 4 categories:

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43 Marketing Tools to Consider for 2019

Digital Marketing ToolsWhat are the hottest digital marketing tools you should be using in 2019?

As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

Marketing Automation

Marketing automation is a big growth area and if you haven’t invested in a tool now is the time to do so. Let’s look at some numbers.

read more

44 Marketing Tools to Consider for 2019

Digital Marketing ToolsWhat are the hottest digital marketing tools you should be using in 2019?

As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

Marketing Automation

Marketing automation is a big growth area and if you haven’t invested in a tool now is the time to do so. Let’s look at some numbers.

read more

6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Inbound or outbound marketing…

What is your poison?

The reality is that you need both.

You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

So let’s get started.

1. Influencer outreach

Reaching out to influencers and building relationships with them is one of the most effective outbound marketing tactics.

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