Category Archives: razorsocial

Building Your Content Marketing Strategy with ELEVATE (Advanced Guide)

How to know if Your Content Marketing is Ineffective

How to know if Your Content Marketing is Ineffective Your content marketing takes too much time…

It’s not producing the results you want…

Is it time to give up?

As someone who relies on content marketing for our business I know from experience how powerful it can be.

But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like? No wonder so many companies fail at it!

read more

Top 10 RazorSocial Articles of 2017

ArticlesIt’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them.

Here we’ll focus on 10 articles that people viewed and shared the most. These are the posts that, according to our audience, delivered the most value and earned a lot of engagement as a result.

read more

Demystifying the Technical Side of Social Media

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative.

There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. And even if you have someone on your team dealing with the “technical stuff” you still need to understand everything what’s going on under the hood.

In this article, we’ll go through a list of technical aspects of social media you are bound to come across with and give you the knowledge you need to tackle them more confidently.

read more