Category Archives: razorsocial

Why I’m using ConvertKit for Email Marketing

Are you wondering if you’re using the right email marketing or marketing automation tool?

If you are, you’re not alone…

“What’s the best email service provider?” I hear this question all the time. Many people feel that there should be something better or more reasonably priced available than what they’re already using.

I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. It’s called ConvertKit and here I’m going to share a review of this pretty useful tool.

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7 Tools for More Effective Management of your YouTube Channel

Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day.

Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

If you have a YouTube channel or are thinking about creating one, this post will help.

Here’s a list of some great tools to help you get the most out of your YouTube Channel.

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Your Twitter Followers May Be Damaging your Engagement and Reach

When was the last time you analyzed your Twitter followers?

How many of them are fake?

How many of them haven’t tweeted in the last year or have zero followers?

How many of them don’t have a profile image, bio, or description?

Any of the above is a red flag that the account may be fake.

Twitter also has a bot problem, meaning that a percentage of your followers may be accounts operated by software and programmed to follow other accounts based on certain hashtags or keywords.

But these are useless “followers” for you. Even if they don’t spam, they have no value to your brand.

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How to Build Engaging Video with Lumen5

By now everyone knows that video content drives most engagement on social media.

On Facebook for example, it gets more likes, more shares, and more clicks than any other content format.

It’s a powerful medium that amplifies your content and increases the reach of your message.

And marketers are taking notice – 60% of marketers used videos in their social media strategy in 2016.

And they’re seeing very good ROI. But…

…what’s with the remaining 40 percent?

They are putting off creating videos because videos eat up a lot of time and are typically expensive to produce.

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Why you need Outbound for Inbound Marketing!

When I look back at when I started this blog I see a lot of mistakes I made.

…a lot of mistakes!!!!!

But…

…one thing I did right is that I focused as much on outbound marketing as inbound.

In this article I’m going to explain why you shouldn’t be an inbound marketer and why you shouldn’t be an outbound marketer.

You need to be both!!

What is Inbound and Outbound Marketing?

Inbound marketing is when you attract an audience to you.

For example, you create great content on your website and you end up getting visitors from social media, Google etc.

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