Category Archives: razorsocial

The Social Media Analytics Compass: What and How to Measure

Social Media Analytics- A Guide on What and How to MeasureAre you using the right social media analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking ?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting.

Download-Icon-Orange

No time to read this article now? Download the PDF versionfor future reference!

The Social Media Analytics Compass

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

read more

The Social Media Analytics Compass: What and How to Measure

Social Media Analytics- A Guide on What and How to MeasureAre you using the right social media analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking ?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting.

Download-Icon-Orange

No time to read this article now? Download the PDF version for future reference!

The Social Media Analytics Compass

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

read more

Social Media Campaign Planning Guide – The Rocket Formula

Social Media Campaign Planning Guide - The Rocket FormulaNot planning for your social media campaign can be a disaster for your business.

A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail?

Not using cat videos… ha ha…

Ignoring cat videos, what really causes them to fail?

Planning.

SpaceX Falcon 9 recently returned to earth after the recent mission to outer space.  This campaign cost $60 million!  When you are creating a campaign such as this there is an immense amount of planning that goes into it to ensure success.  When the rocket initially launches there is a massive output of energy.

read more

Webinar Marketing – How to Generate 1,000 Subscribers to your Webinar

Webinar Marketing - How to Generate 1,000 Subscribers to your WebinarWebinars can be a powerful way of building sales for your products and services. But webinar marketing require a lot of planning. There are a lot of tactics to achieving the conversions you want on the call (if you are selling!) and there’s a lot of follow-up work.

If someone is going to set aside around one hour of their time to listen to your webinar, it shows there is potential interest in your product and service.

So, when you do run webinars, you want to make sure you promote them sufficiently to get a lot of subscribers. Plus, you want as many of those subscribers to turn up on the call as possible.

read more

Google Tag Manager: An Essential Tool for Website Activity Tracking

Google Tag Manager- An Essential Tool for Website Activity TrackingAre you installing scripts for analytics, pixels, conversion tracking etc on your website?  Or are you using Google Tag Manager?

If the answer is NO, it should be YES!

Google Tag Manager (GTM) is an awesome and essential tool.

In this article, we outline what Google Tag Manager is, how to set it up and how to take advantage of it.

Warning: it’s a little complex to set up but can be extremely valuable.  If you don’t have the technical skill, you may have to call in the geeks!!

What is Google Tag Manager?

You’ll often need to collect information or track activity on your website.  For example, you might want to use Google Analytics to track details of visitors to your website or track visitors so you can target them with Facebook ads.

read more