Not planning for your social media campaign can be a disaster for your business.
A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail?
Not using cat videos… ha ha…
Ignoring cat videos, what really causes them to fail?
SpaceX Falcon 9 recently returned to earth after the recent mission to outer space. This campaign cost $60 million! When you are creating a campaign such as this there is an immense amount of planning that goes into it to ensure success. When the rocket initially launches there is a massive output of energy.
Webinars can be a powerful way of building sales for your products and services. But webinar marketing require a lot of planning. There are a lot of tactics to achieving the conversions you want on the call (if you are selling!) and there’s a lot of follow-up work.
If someone is going to set aside around one hour of their time to listen to your webinar, it shows there is potential interest in your product and service.
So, when you do run webinars, you want to make sure you promote them sufficiently to get a lot of subscribers. Plus, you want as many of those subscribers to turn up on the call as possible.
Are you installing scripts for analytics, pixels, conversion tracking etc on your website? Or are you using Google Tag Manager?
If the answer is NO, it should be YES!
Google Tag Manager (GTM) is an awesome and essential tool.
In this article, we outline what Google Tag Manager is, how to set it up and how to take advantage of it.
Warning: it’s a little complex to set up but can be extremely valuable. If you don’t have the technical skill, you may have to call in the geeks!!
What is Google Tag Manager?
You’ll often need to collect information or track activity on your website. For example, you might want to use Google Analytics to track details of visitors to your website or track visitors so you can target them with Facebook ads.