Category Archives: razorsocial

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Social media monitoring lighthouseDo you realize how valuable it is to monitor and track conversations online?

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off?

What are people saying that is negative or positive about you or your business?

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media
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In this guide, we go through what you need to be monitoring and how you do it.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Social media monitoring lighthouseDo you realize how valuable it is to monitor and track conversations online?

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off?

What are people saying that is negative or positive about you or your business?

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media
Click To Tweet

In this guide, we go through what you need to be monitoring and how you do it.

read more

How to Build a Content Conversion Funnel

How to Create a Content Conversion FunnelYou know how much hard work it is creating content, don’t you?

Well… for all that hard work, you need to get some rewards for doing it!

This is where a content conversion funnel comes in.

A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.

This could be text, images, video, voice… whatever form your content takes.

In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels

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How to use AdEspresso to Manage Your Facebook Ads

How to use AdEspresso to Manage Your Facebook AdsHave you ever struggled creating ads with the Facebook Power Editor ?

At times it drives me crazy! I’m in the middle of creating an ad and I copy a previous ad.  I then open up the ad and try to edit the audience and Power Editor freezes.

Ahhhhhhhhh… it’s happened too many times.

In this article, I briefly outline why people use the Power Editor and when AdEspresso should be considered an alternative option as a very good ad manager tool.

About Facebook Power Editor

There are various options for creating ads in Facebook:

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The Social Media Analytics Compass: What and How to Measure

Social Media Analytics- A Guide on What and How to MeasureAre you using the right social media analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking ?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting.

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The Social Media Analytics Compass

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

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