Are you installing scripts for analytics, pixels, conversion tracking etc on your website? Or are you using Google Tag Manager?
If the answer is NO, it should be YES!
Google Tag Manager (GTM) is an awesome and essential tool.
In this article, we outline what Google Tag Manager is, how to set it up and how to take advantage of it.
Warning: it’s a little complex to set up but can be extremely valuable. If you don’t have the technical skill, you may have to call in the geeks!!
What is Google Tag Manager?
You’ll often need to collect information or track activity on your website. For example, you might want to use Google Analytics to track details of visitors to your website or track visitors so you can target them with Facebook ads.