Category Archives: razorsocial

Marketing Automation Tool Options for a Small Business

Marketing Automation Tools for a Small BusinessWondering if you should be thinking about implementing a marketing automation tool?

If I said that you could easily double your revenue online with the right tool, would that get you to read this article?

If you’re marketing online and are not thinking about marketing automation, you’re losing out on revenue.

This article will help you make the decision over what type of tool you need and if you need one!

So… Ian… show me the money!

Why implement a marketing automation tool?

According to VB Insight, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.  Marketo reports that 91% of those using marketing automation software say it is ‘very important’ to their marketing success. And 75% of companies using marketing automation see a return on their investment in just 12 months.

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Marketing Automation Tool Options for a Small Business

Marketing Automation Tools for a Small BusinessWondering if you should be thinking about implementing a marketing automation tool?

If I said that you could easily double your revenue online with the right tool, would that get you to read this article?

If you’re marketing online and are not thinking about marketing automation, you’re losing out on revenue.

This article will help you make the decision over what type of tool you need and if you need one!

So… Ian… show me the money!

Why implement a marketing automation tool?

According to VB Insight, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.  Marketo reports that 91% of those using marketing automation software say it is ‘very important’ to their marketing success. And 75% of companies using marketing automation see a return on their investment in just 12 months.

read more

YouTube SEO: How to Drive More Organic Traffic to Your Videos

YouTube SEO- How to Drive More Organic Traffic to Your Videos (portret) When you hear the term “SEO,” you probably instantly think of Google.

When we talk about search engine optimization, it makes sense to default to Google considering that this search giant controls 65 percent of online searches.

But what about other search engines?

While you may think of YouTube as more of a social networking site than a search engine, it does contain search engine functions. By utilizing the tools available to optimize your videos for search, you can earn more views and reach a wider audience. If you do it right, you can even get your YouTube videos to rank in Google searches.

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YouTube SEO – How to Drive More Organic Traffic to Your Videos

YouTube SEO When you hear the term “SEO,” you probably instantly think of Google. When we talk about search engine optimization, it makes sense to default to Google considering that this search giant controls 65 percent of online searches. But what about other search engines? What about Youtube SEO ?

While you may think of YouTube as more of a social networking site than a search engine, it does contain search engine functions. By utilizing the tools available for video optimization for search, you can earn more views and reach a wider audience. If you do it right, you can even get your YouTube videos to rank in Google searches.

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10 Social and Content Marketing Technology Trends to Watch out for in 2016

10 Social and Content Technology Trends for 2016Social and content technology is transforming, and will continue to transform the ways in which we engage with people online.

Do you want to hear about the exciting changes that are happening in the industry? The changes that will shape what’s coming in 2016?

I recently presented at a fantastic marketing technology conference (MarTech) founded by Scott Brinker and, at this event, I gave a sneak peek into what’s coming in 2016.

Before we dip into the trends, let’s look at the depth and breadth of social technology.

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