Category Archives: searchenginejournal

How to Use Mention Monitoring as an Effective Link Building Technique by @cognitiveSEO

Now that brands have a semantic approach on link building, this makes the overall relevance and source authority of the link more important.

The post How to Use Mention Monitoring as an Effective Link Building Technique by @cognitiveSEO appeared first on Search Engine Journal.

How to Use Mention Monitoring as an Effective Link Building Technique by @cognitiveSEO

Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success by @thebigdebowski

Here’s a look at what IHOP is doing on social media and how they could improve, coupled with how and why Denny’s is taking the (pan)cake in terms of their social presence.

The post Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success by @thebigdebowski appeared first on Search Engine Journal.

Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success by @thebigdebowski

Are You Letting Your Visitors Choose Their Own Conversion Adventure? by @stoneyd

Websites are much like the Choose Your Own Adventure books of the 1980s, but too many websites have navigation that leads to the ultimate doom of the conversion.

The post Are You Letting Your Visitors Choose Their Own Conversion Adventure? by @stoneyd appeared first on Search Engine Journal.

Are You Letting Your Visitors Choose Their Own Conversion Adventure? by @stoneyd

SEJ Wrap-Up: Make Your URLs SEO-Friendly and Attract Valuable Search Traffic by @megcabrera

This week’s SEJ Wrap-Up is about SEO-friendly URLs, as well as how you can attract valuable search traffic to your site.

The post SEJ Wrap-Up: Make Your URLs SEO-Friendly and Attract Valuable Search Traffic by @megcabrera appeared first on Search Engine Journal.

SEJ Wrap-Up: Make Your URLs SEO-Friendly and Attract Valuable Search Traffic by @megcabrera