Category Archives: searchenginejournal

New #MarketingNerds Podcast: How to Optimize Your #PPC Campaigns for Mobile and Beyond by @AkiLiboon

In today’s Marketing Nerds episode, Jim Banks talks about optimizing PPC campaigns on multiple devices.

The post New #MarketingNerds Podcast: How to Optimize Your #PPC Campaigns for Mobile and Beyond by @AkiLiboon appeared first on Search Engine Journal.

New #MarketingNerds Podcast: How to Optimize Your #PPC Campaigns for Mobile and Beyond by @AkiLiboon

Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads by @LarryKim

I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered this strange new ad format in a client account – I mean, the format itself wasn’t strange, but suddenly they had visual ads where only text ads had been running for that particular display campaign. After much head scratching and cruising the web looking for an announcement or news […]

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