Pete Meyers (aka Dr. Pete) from Moz posted on Twitter, Friday, that he has seen an increase in attribution links on Google knowledge panels over the past couple of days in the MozCast tool. The folks at RankRanger also have been tracking these for a while, and Mordy Obserstein from RankRanger told us Monday he has not seen an increase in these style of these “explore cards,” as they call them.
What they look like. First, let me show you what the panels look like. In short, they look like a hybrid of Google’s knowledge panels and featured snippets. They often are displayed in the knowledge panel location but appear to look like featured snippets. Here are screen shots of examples:
Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.
Google says it is aware of the problem and that it has plans to do more to combat spammers and scammers taking advantage of local listings. It’s not in the company’s interest to jeopardize user trust, yet as many marketers point out, it stands to profit as local businesses turn to paid ads to regain search visibility.