Category Archives: searchengineland

Google Testing AdWords Loan Referral Program With Lending Club

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Some AdWords advertisers recently received emails from Google about a loan offer from Lending Club. The loans are meant to be used specifically to fund AdWords advertising campaigns.

The email starts, “As a valued AdWords customer, we would like to let you know of an offer through Lending Club to help business owners finance their AdWords advertising.”

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Apparently, this is a limited test. A Google spokesperson told Search Engine Land, “As part of our ongoing work to deliver solutions for advertisers, we’re running a small referral test on new potential payment options.”

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Programmatic Advertising & How It Can Drive Your PPC Forward

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Conversion is a journey, not a destination. Customers are spending more time online across multiple devices as they walk the path to conversion. In short, conversion funnels are more fragmented than ever before.

Every stop along the digital path leads to the next interaction, engagement and ideally, conversion. For this reason, display cannot be ignored, even though it may not produce direct results. Additionally, the vastness of display’s reach is so great that proper audience targeting has become more complex without the use of automation technology.

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Programmatic Advertising & How It Can Drive Your PPC Forward

Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.

The post Programmatic Advertising & How It Can Drive Your PPC Forward appeared first on Search…

Please visit Search Engine Land for the full article.

Programmatic Advertising & How It Can Drive Your PPC Forward

Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

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In the Local SEO world, we cringe every time a business owner tells us they want to relocate their office. There is a lot that could go wrong when a business moves, but Google is slowly getting better at solidifying the process.

Here is a step-by-step guide to what you should do if your company is relocating.

1. Update Your Website First

Make sure you check all the places that your address is listed on your website and update them to list the new address instead.

  1. Update your location page. This may be your “contact” or “about us” page, but every local business owner should have a page that is dedicated to providing information about their office location. (Mike Ramsey did an amazing job of creating a guide for business owners about what should be listed on this page.)
  2. Check your website footer and header, and update the address there if listed.
  3. Check the code on your website and update the Schema markup. Run the new markup through Google’s Rich Snippets Testing Tool to make sure it shows your new address location.
  4. Add photos (interior and exterior) of your new office location, along with detailed driving directions to your new address. Highlight that you have moved recently so your customers aren’t confused.

2. Find The Listing On Google For The Previous Business And Mark It Closed

If you are moving to a new office, it’s likely that there was a business that occupied that location before you. Find out who that is, and make sure you mark their business listing as closed. Use these steps to find the listing for the other business.

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