The battle over SEO practices is over. It’s been a long fight, but Google has won, and shady SEO agencies have been left to drag their wounded link farms and keyword-stuffed pages from the proverbial battlefield.
Google’s victory has been so sound, in fact, that they’ve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users.
Google is testing a new label in the search results that highlights content that is being covered by reporters in a real-time or live manner. Live blog or live reporting is very common in the journalistic world these days, and Google may feel that live coverage deserves a special icon in the search results.
To highlight this live coverage, Google is testing showing a red label that reads “LIVE” next to the article.
Bryson Meunier spotted this example in the mobile search results for a query on Sepp Blatter yesterday, when he was suspended. Here is a picture of the label: